What is Local Business Schema? How Do I Use It? Local business schema is a type of structured data markup code you can add to your business's website to make it easier for search engines to identify what type of organization you are and what you do. This is a helpful way to help optimize your...
Month: June 2017
A Beginner's Guide to Google Analytics Knowing your consumer has been a pillar of any and all business since the beginning of time. Luckily, we have tools like Google Analytics that allow us to do a bit of learning. The landscape of Google Analytics is constantly changing. As a result of this constant state of...
What are LSI Keywords? LSI Keywords are "latent semantic indexing" keywords, which really just means that they are keywords commonly paired with or related to other "primary" keywords. Sometimes these are also called "semantic keywords." As Google is placing more and more emphasis around content relevance, LSI keywords are becoming increasing more popular and important. Google is...
5 Reasons Content is So Important for Your Website Your company's website is the cornerstone of your marketing strategy. It's your number one place to educate potential customers, provide detailed information about your company and even interact with customers. But your website should be more than a dumping ground for product information and contact details....
There has been more and more conversation around SSL certificates and the differences between websites with HTTP and HTTPS. So to help demystify these questions, we've done little digging and put together our top findings to help you better understand SSL and why SSL is important! What is SSL? SSL stands for Secured Sockets Layer. Think...