Month: February 2022

2022 Brainchild Fund Galentine's Showcase

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Posted by Melissa Hoppe | February 25, 2022 | Tags: galentines, news, Athena Legal Solutions, Brainchild Fund

On February 10th, the Brainchild Fund celebrated six Wisconsin women entrepreneurs at our 2nd annual virtual Galentine's Showcase. We are so proud and excited to report that, thanks to events like the Showcase, we have now raised more than $6,000 towards our mission of supporting women in business and entrepreneurship. We were humbled and inspired...

How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It

Category: Audience Research, Content Marketing | Comments Off on How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
Posted by Kiley Peters | February 7, 2022 | Tags: millennial mom, audience research, financial decision making, engagement, online purchasing, eCommerce, business strategy, grow business, awards, small business, social media, content strategy, content marketing

If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in...