“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote...
Month: March 2022
Category: Audience Research, Content Marketing | Comments Off on The Competitive Advantage: How Audience Research Sets You Apart
Posted by Kiley Peters | March 26, 2022 | Tags: content strategy, content marketing, social media, outsourced marketing research, thought leadership, audience research, engagement, business strategy, grow business, brand loyalty, small business
What if there was a way to outshine your competitors, and you didn’t have to do it yourself? What if the upfront cost was worth it in terms of brand building, conversions, brand loyalty, and thought leadership? It’s not only possible; it’s a viable option for your business today. Audience research is THE best way...
Category: Audience Research, Content Marketing | Comments Off on What Is a Good ROI When You Outsource Your Marketing
Posted by Kiley Peters | March 9, 2022 | Tags: millennial mom, audience research, financial decision making, business strategy, engagement, online purchasing, eCommerce, grow business, awards, small business, social media, content strategy, content marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk...
Category: Audience Research, Content Marketing | Comments Off on How to Tell A Brand Story With Your Data
Posted by Kiley Peters | March 1, 2022 | Tags: engagement, audience research, financial decision making, millennial mom, online purchasing, eCommerce, business strategy, grow business, awards, small business, social media, content strategy, content marketing
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You...