Blogging for Business: 10 Reasons Why Your Business Needs a Blog
Website? Check. Social Media Accounts? Check. Blog? Ummm…
If you have a business website then odds are you already have a blog that was added during the initial website build, but do you even use your blog? If you think blogs are a thing of the past then you are sadly mistaken. Blogs are content gold for businesses!
#1 Increase Traffic To Your Website
With every new blog post you publish, you add more opportunities for your target market and audience to find you. The more blog posts you have, the more chances you have to rank for various keywords used within your blog post. Speaking of keywords...
#2 Increase Rankings For Your Website
Incorporating keywords on all of your website content is extremely important, but search engines are getting smarter every day. Instead of using business-specific words, try talking like you would in conversation. Search engines, like Google, love conversational keywords so write like you would talk! Having more content, especially added onto your keywords, can help your website rank.
#3 Improve Conversions On Your Website
A blog with consistent, high quality posts, can increase conversion rates. “In fact, businesses who prioritize blogging experience a 13X increase in ROI year after year.” (Hubspot). An active blog shows website visitors your business is alive and well. By taking the time to maintain your blog and add new content, you show you care.
#4 Generate Business
Research from Hubspot reports 60% of businesses who blog acquire more customers. The more you blog, the more content you create, which can generate more leads, submission forms, email opt-ins, business quotes, and ultimately more sales.
#5 Build Authority and Thought Leadership
Writing well curated blog posts also establishes you as a leader in your field. A blog gives you a platform to share important industry information, insight, and more. Sharing your expertise in a specific field or industry positions your company as a thought leader and ultimately the “go-to business” in your arena.
#6 Provide Fresh Content For Search Engines to Crawl
Google loves new content, especially new content on a regular basis, this is referred to as the “freshness factor,” and it it is a real thing. Search engines, like Google, reward sites that post continuous fresh content with better visibility in the search results. Fresh content is also more likely to be timely and news-related, which means you can tailor your posts to current events. This may even get you more exposure in trending searches.
#7 Humanize Your Brand
Quality content on your blog gives your business an opportunity to humanize your brand and your business. Your blog gives you a unique opportunity to share your brand’s voice and personality, which can help establish trust and develop relationships with your current and/or future customers.
#8 Support Social Media Outreach Initiatives
Maintaining an active social media presence is important to any business, but using your social media platforms to lead social media followers back to your website is the sweet spot. By sharing your blog posts on all of your social media platforms, you increase website traffic back to your website. Don’t forget email newsletters! Featuring blog posts within email newsletters is a great way to share valuable content with your readers.
#9 Create Conversation and Engagement
Social media is not the only way to connect with your customers. Blogging creates an avenue for a two-way conversation between your company and your readers. It let’s your website visitors know you are there, open to comments, and welcome to questions, which is a great opportunity to direct people to other parts of your website so they can learn more about your company.
If you see a lot of questions generating in a specific blog post, take note! You can use these questions for future blog posts or you can even create a completely new section on your website. Listen to the people! Knowing what they want is marketing gold, so be open to their insights and observations.
#10 It’s Essential
Blogging is essential to digital marketing efforts. It provides content for your website, your social media platforms, and your email newsletters. If you don’t think you have time to write blog posts for your business, think again!
Bonus: If you plan on starting a company blog, make sure your blog is hosted on your company’s website to reap all of the benefits we discussed above.
Don’t have the time to set up a blog? We can help! Contact us today and let’s get blogging.