What Makes Someone an Influencer?

Brainchild Studios

Content Marketing,
Digital Marketing

Activating an influencer for a influencer marketing campaign has become wildly popular among brands and companies within the social media space. According to the Cambridge Dictionary, an influencer is a “person or group that has the ability to influence the behavior or opinion of others.”

With all of that being said, one question still remains: What makes someone a so-called influencer? Here’s a quick breakdown of what you should consider when searching for an influencer:

  1. He or she has a professional background and knowledge of the subject matter. Influencers are more than just a young outlook and a good smile – they are actually knowledgeable. In short – they should be a reliable source of information.
  2. They need to have the ability to improve and contribute to the creative process. As brands look to humanize their content – influencers can and should be that voice.
  3. They need to possess the ability to change behavior. After all, the most influential people are the ones that evoke an emotion within you do act.
  4. A solid strength of character. Influencers on social have a platform – and should have a voice. The opportunity to speak on social movements, trending topics and controversy does not appear to most people – so make sure your influencer is up for the challenge.
Here are a few top influencers in the game right now who are doing great work on behalf of the brands they represent:
  • Zach King & Oreo: Zach King is a YouTube and Instagram star who is known for his interactive video content. He takes a brand and he makes you "experience it" through social.)
  • Indi Cowie & Cheezit: Indi is a professional soccer player/ social influencer who is commonly an influencer for snack foods, Nike, workout gear and exercise supplements.
  • Kristina Bazan: Kristina's thing is high fashion - and you can tell through her photo approach on Instagram. She is currently a spokeswoman for L'Oreal Paris and is often hired by high-end brands, including Dolce & Gabbana, Louis Vuitton, Dior, and Guess.
  • Effortlyss & CLUSE. Lyss is a young Instagram influencer who focuses on food, drink, travel and lifestyle fashion.

With great following, comes great responsibility and a good influencer will not drop the ball when it comes to lending their voice to make a difference. Your brand or company has a voice – it just might need a little help being heard.

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