All businesses have one thing in common: words. Words convey, convince and convert. Words can determine whether your business flourishes or flounders, so here are 10 copywriting tips for websites, no matter what type of business you run.
#1 Write with Precision
Research shows that websites have seven seconds to grab your attention. Seven seconds! That’s not much time, which is why you want your content to be precise. Readers don’t have time for excess fluff, so get to the point right away. Think about the main message and what you want readers to do, then plan your copy around that specific call to action.
Tip: Set up a word count for yourself for each page so you keep your content on track.
#2 Don’t Delay the Main Message
Let’s be honest, when people read anything, they usually have one thing in mind, “What’s in it for me?” Keep this in mind when creating copy and don’t bury your main message. Say it sooner rather than later and remember to relate it back to the reader so they know right away how your copy, and essentially your message, applies to them.
#3 Don’t Write for Academia
Remember all of those writing rules you learned in school? Throw them out the window! Okay, well still remember proper spelling and grammar, but remind yourself you aren’t writing scholarly papers anymore, so don’t write as if you are turning in a term paper. Elaborate vocabulary and structured sentences are no longer needed, so don’t be afraid to break the classroom writing rules. You rebel you!
#4 Use Everyday Language
When you encounter a word you don’t know, do you stop and look up the definition or do you skip over it? You most likely skip over it, so make sure when you are writing you use everyday language that a vast majority of people will understand. No need for flowery word choices, just remember “KISS.” Keep it simple and straightforward!
#5 Use an Active Voice
Active voice was used in this blog post.
I used active voice in this blog post.
Which one do you think sounds better? The second one of course! Be sure to use active voice in your writing because:
- It makes your copy sound smoother.
- It’s faster to read and scan.
- It gets to the point quicker.
- It sounds natural and conversational.
- It’s more impactful on the reader.
#6 Proofread and Spell Check
This one may sound obvious, but take the time to proofread and use spell check. It’s there for a reason! Plus, if you publish anything sprinkled with misspellings, you risk coming off as sloppy, which can ultimately make you and your business look amateur.
#7 Embrace White Space
Have you ever opened a book or pulled up a webpage that has dense paragraphs of endless text? It looks intimidating, doesn’t it? Remember, less is more, so no need to write a novel. Instead, embrace white space, use short, succinct sentences and don’t be afraid to use different headers or layouts like bulleted lists.
#8 Use Subheadings
Isn’t this list of ten tips easy to scan quickly? We think so! This is due in part to the use of subheadings. Can you imagine if we put all of these tips in one blog post with no sub-headers? You wouldn’t be able to scan the article easily and would most likely say, “Pass” and move on to something else. If you encounter any long pieces of copy, break them up into more manageable pieces and use H2 or H3 sub-headers. Make sure your headers are SEO friendly and include main keywords as well.
#9 Be Creative
It’s easy to sound super professional when you’re writing for a business, but allow yourself to be creative. Creativity is what will make your website, and your business stand out above the rest.
Tip: Remember, creative copywriting for businesses is is more about solving problems than self-expression.
#10 Have a Clear Call to Action
Creative copywriting is one thing, but including a clear call to action (CTA) is vital to your business. Having an influential CTA is one of the most important aspects of copywriting, so be sure to include one! For example:
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Ashley SEO Copywriter
Ashley Martens is a SEO Copywriter at Brainchild Studios, a boutique, full service web design and digital marketing agency. With five years of marketing experience and a flare for copywriting, Ashley loves getting creative with the written word. Connect with Ashley on LinkedIn.more posts by Ashley →