Before we dive into SEO copywriting, I suppose it would help to give a brief run-down of what the term actually means. Search engine optimization (SEO) is how we increase our "visibility" among internet search engines. Thus, SEO copywriting is the way in which we "write for the internet."
SEO copywriting is a skill that can be applied to many different things. Learning to write for the internet is a crucial skill for anyone looking to improve their page rankings and visibility in search results.
Staying Updated on the Changing SEO Environment
The search engines that we have come to know and love (Google, Bing, etc.) have developed shiny new algorithms that are a bit trickier than in previous years. Not to worry! A constantly changing environment makes room for opportunity!
Adapting to Social Cues
Social media has become a huge influencer on SEO in recent years. These platforms give us an instant audience to share our content, and Google cares what they have to say. Creating content that is sharable and compelling has become paramount.
So be social! Encourage your customers and friends to share your content, your SEO rankings will thank you for it.
Using SEO Copywriting Best Practices
With all of the change taking place in the modern day SEO environment, copywriting still remains important. It is true that many of the traditional components of the search algorithms have changed dramatically, but not so much as to eliminate this crucial skill.
Quick SEO Checklist
So, we know SEO copywriting is still massively important, but how can you improve your SEO practices today? - I've compiled a list of a few practices that can help your rankings:
- Do Your Homework - Relevant keyword research is a process that requires more attention than you might think. It might prove beneficial to use things like Google Adwords Keyword Planner or SEMRush to expand your strategies. Check out this guide on LSI keywords as well!
- Write For The Internet - Developing the ability to write for the Internet will help increase your organic traffic.
- Share Great Content - In today's world, social media is only increasing its influence on SEO rankings. A sure-fire way to engage new potential customers is creating relevant, compelling content that can be shared.
Founder & CEO
Kiley Peters is the Founder and CEO of Brainchild Studios, a boutique audience research, content strategy, and website creation agency primarily serving brands targeting Millennial Moms or business owners. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She also launched the Brainchild Fund, a nonprofit initiative to support women and girls in business and entrepreneurship Follow her on Instagram.more posts by Kiley →