How Milwaukee Neighborhoods Can Make an Impact During the Milwaukee 2020 DNC

Lindsay Atkinson

Small Business,
News

Milwaukee will host the Democratic National Convention (DNC) this summer and the city is buzzing with anticipation.

If you work for, or donate your time to, a group that supports Milwaukee neighborhoods or surrounding cities, and you want to introduce visitors to your neck-of-the-Milwaukee woods, we hear you. And we got you.

There will be thousands of people visiting our city in August so regardless of your political affiliation, there's a lot of work to do and little time to do it!

We're big fans of taking action and making moves, so in an effort to help neighborhoods in and around Milwaukee connect to convention attendees, we have spearheaded a coalition of creative service agencies in town to be your one-stop-shop when it comes to creating memorable experiences during the DNC this summer.

The Milwaukee 2020 Marketing Collective is a coalition dedicated to helping businesses maximize opportunities and exposure during the convention. We are have partnered with Mueller CommunicationsSeadog CreativeSwarmm Events, and Bublr Bikes, uniting some of Milwaukee’s brightest strategists and creatives to provide a singular outlet for businesses and organizations to access services such as event management, marketing strategy and public relations, digital marketing, advertising, video, and photography.

We'd love to help your group make an impact at the DNC this summer, and have pulled together a few marketing ideas:

HOW MILWAUKEE NEIGHBORHOODS CAN MAKE AN IMPACT DURING THE 2020 DNC

  1. Commission an art mural by a local artist. Create community awareness, connect to a cause and leave a (literal) lasting impression. Let us partner with you to create an event: connect with local artists, bring in a video and photo crew to document the process, loop in journalists to help tell the story and take to social media to amplify this story in and outside of your community. We suggest launching a landing page, pulling in specific hashtags, and creating a one-stop-shop gallery to showcase your mural.
  2. Organize a bus or bike tour. Invite convention attendees to your area so they can experience the people, restaurants and businesses that make your neighborhood great. Organize a bus or bike tour to experience your community first-hand. Showcase recent neighborhood initiatives and share local history to ensure people leave knowing more about your neighborhood. We can help design the experience, promote the event and capture content that aligns with your organization's goals.
  3. Share stories. Facts are informative but stories are compelling. Within every community are dozens - if not hundreds - of stories about connection. Stories about dreams that led to ideas and ideas that led to the formation of groups, businesses and community-improvement projects. Let's work together to capture these stories on video and incorporate these vital assets into your existing or new communications outreach (email, social, the sky's the limit!).
  4. Amplify a current or new project. It's the middle of summer and you'll have an influx of people visiting Milwaukee. If you have membership goals or special projects you'd like to share with the masses, let's create a marketing campaign to set up for success, ensure leadership is comfortable talking to the media and amplify your story with public relations outreach and other hard-working marketing communications efforts.

The opportunities truly are endless. Take a look at these local small business resources we pooled together for you. If you'd like to introduce (or re-introduce) your neighborhood to the thousands of people who will visit Milwaukee during the DNC, reach out to us at hello@mke2020marketing.com, we'd love to connect!

Lindsay Account and Business Development Director

Lindsay is the Account and Business Development Director for Brainchild Studios, a boutique digital content marketing and website creation agency. Brainchild Studios primarily serving brands targeting millennial moms and nonprofits supporting women and children. Lindsay has been a champion for brands and businesses for over 14 years with experience in marketing, brand strategy and account management. She is a member of TEMPO Emerging Women Leaders, a group of community-minded, change-makers in Milwaukee, Wisconsin. She's also a mom of two and yoga teacher. With her experience in marketing, motherhood and yoga, Lindsay brings a balanced approach to support clients and projects.

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