Brainchild-Studios-Content-Marketing

CONTENT MARKETING MADE EASY

I need a flexible content retainer.

Sweet. That's exactly what we built.

You know the importance of creating compelling thought leadership content (TLC). You know that you should spend twice as much energy promoting it as you do creating it. But you also need flexibility so you can ebb and flow as things come up throughout the year.

Welcome to our TLC Flex Retainer, our flexible content creation, distribution, and amplification quarterly credit-based retainer. You can upgrade or downgrade your retainer each quarter to best meet your fluctuating needs throughout the year. We just need a 30-day heads up as to which package you’d like for the upcoming quarter and we’ll be good to go!

Prior to launching your content retainer, we'll do a one-time TLC Market Research & Brand Audit deep dive ($6k) to inform your editorial calendar and, ultimately, your TLC Flex Retainer.

STARTER

$5,475/month

Billed Quarterly

Includes 45 Quarterly Content Credits

STANDARD

$8,475/month

Billed Quarterly

Includes 60 Quarterly Content Credits

STELLAR

$12,475/month

Billed Quarterly

Includes 90 Quarterly Content Credits

All Retainers Include

One Main Point of Contact
Account Strategy & Project Management
Quarterly 90-minute Strategy Meetings
Monthly Reporting
Payment via Credit Card

"[Content strategy] was our best business investment this year!”

Maggie Joos
Owner, The Real Good Life

The TLC Flex Retainer Menu

Blog Post: 5 credits

Blog posts are a great way to build some love with search engines and another great way to share your knowledge to attract new customers. When we work with clients to write copy for them, we request the following will be shared by you for each post (which we can work on together):

  • Working title/topic
  • Blog posts or reports to link to
  • Short description, possible angle/perspective
  • Keywords/key phrases
  • Any available internal resources/previous research
  • Access to relevant subject matter experts as necessary

Your blog post includes:

  • One (1) written 600 – 1000 word blog post delivered via Google Docs
  • Meta description and page title tag identified and uploaded for each post.
  • One (1) identified hero image per post.
  • Up to three (3) graphics to be included in the body of each blog post.
  • Upload of each blog post into content management system.
  • One (1) round of internal BCS revisions.
  • Three (3) rounds of client revisions per blog post. 1) editorial review via Google Docs 2) CMS draft review 3) final approval in CMS for publication.
  • Final Deliverable:
    • One (1) 600-1000 word blog post uploaded to WordPress/Shopify with a hero image, meta description, and page title tag loaded.
Email Preference Center Build: 5 credits

To ensure we are creating the most effective messaging funnel, we recommend implementing an email preference center. This will allow people to self-select who they are and what types of communication they'd like to receive. This will allow us to more easily identify correct audiences for tailored campaigns, increasing effectiveness.

Final Deliverable:

  • One (1) net new email preference center build OR existing email preference center clean-up
  • Inclusive of up to five (5) segmentations
Email Template Design: 5 credits

Your email template design includes:

  • One (1) designed email template designed in your preferred email platform with three to five (3-5) core content sections.
  • One (1) designed email header.
  • One (1) round of internal BCS revisions to email header and email template.
  • One (1) round of client revisions to the designed email header.
  • Two (2) rounds of client revisions to the designed email template.
  • Final Deliverable:
    • One (1) designed email template in your preferred email platform with a designed email header uploaded.
Email Newsletter: 5 credits

Nurturing your email list is one of the best things you can do to own your direct relationship with your audience! Please note that we recommend any email provider fees be charged directly to your credit card and are not included in these quotes.

Your email newsletter includes:

  • Emails created from existing template designs.
  • Copy shared within your email marketing template
  • Two (2) rounds of revisions: 1) editorial/design 2) checking all links and tracking & final approval
  • Final approval of the email before it is released
  • Final Deliverable:
    • One (1) email delivered to an identified and verified email list

NOTE: If you do not already have an existing template you’d like to use, we have them available ala carte!

Monthly Social Media Editorial Calendar: 5 credits

Some may say social media is a necessary evil. They aren’t wrong. While we don’t think the best use of your resources is to hire us to execute social for you, we absolutely can help by creating your monthly editorial calendar and branded graphics for an internal resource to share and community manage!

Your monthly single-platform social media editorial calendar includes:

  • One (1) 30-minute brainstorm meeting to confirm monthly content
  • One (1) monthly visual editorial calendar delivered via Google Sheets including posts 3-4 times/week
  • One (1) monthly corresponding copy editorial calendar with recommended hashtags, handles, and overarching campaign ideas delivered via Google Docs
  • One (1) round of internal BCS revisions to copy and design.
  • Three rounds of revisions: 1) visual/design 2) editorial 3) final approval
  • Final Deliverables:
    • One (1) monthly visual editorial calendar delivered via Google Sheets including posts 3-4 times/week
    • One (1) monthly corresponding copy editorial calendar with recommended hashtags, handles, and overarching campaign ideas delivered via Google Docs

Optimized and ready for upload corresponding graphics saved as JPGs

Press Release/Media Alert to Media Outlets: 5 credits

This is a great initiative if you’re about to launch a new product, want to announce a new partnership, have big company news updates, you name it. A press release or media alert can be incredibly effective when written well and pitched to the right media outlets.

Your press release/media alert includes:

  • 300 - 500 word press release or media alert
  • Two (2) rounds of revisions: 1) editorial 2) final approval
  • Distribution to national, regional and local media outlets
  • One to two (1-2) monthly HARO submissions (as appropriate)
  • Recap of media secured including impressions and total publicity value garnered
  • One (1) round of internal BCS revisions.
  • Final Deliverable:
    • One (1) 300 - 500 word press release or media alert distributed to mass media outlets

Recap of media secured including impressions and total publicity value garnered

Content Pitch to Trade Publications: 5 credits

Thought leadership is an incredible business development strategy, specifically for those targeting B2B sales. Let’s use the content you’re creating with your retainer and amplify it by strategic publication pitches!

Your content pitch to trade publications final deliverables include:

  • Targeted pitches sent to a minimum of 10 trade publications per piece of content
  • One to two (1-2) monthly HARO submissions (as appropriate)
  • Recap of media secured including impressions and total publicity value garnered
  • One (1) round of internal BCS revisions.

Please note, as we do not own these media outlets, we cannot guarantee placement. All we can guarantee is that we’ll do our best and be as charming as possible to work in your best interest.

Infographic: 10 credits

Who doesn’t love a good infographic? Let’s build you an infographic that tells a story so we can push it out into the world across multiple platforms and bring your audience knocking at your front door.

Your infographic includes:

  • Five to ten (5-10) key points / sections
  • Written copy delivered via Google Docs
  • Three to five (3-5) designed graphics
  • One (1) round of internal BCS revisions to copy and design..
  • Three (3) rounds of client revisions: 1) editorial 2) design 3) final approval
  • Final Deliverables:
    • One (1) designed and web-optimized PDF
    • One (1) designed and web-optimized JPG
Single Page PDF Download: 10 credits

Gated content can be one of your very best friends, greatest lead generators, and bonafide revenue buddy and we’re here for it!

Your PDF download includes:

  • Written copy delivered via Google Docs.
  • One to two (1-2) layout design options
  • One (1) round of layout design revisions. Additional time spent on revisions may incur additional fees.
  • Sourcing and purchasing up to three images OR one vector-designed graphic
  • One (1) round of internal BCS revisions to copy and design..
  • Three (3) rounds of client revisions: 1) editorial 2) design 3) final approval
  • Final Deliverables:
    • One (1) single-sided (8.5x11inch), web optimized designed PDF
    • Respective raw design files
Media Kit: 10 credits

Journalists are more likely to cover your story if you have everything they need to craft a compelling story in one place.

Your personalized media kit includes:

  • Publicist contact information
  • Recent press releases
  • Company background
  • Leadership team biographies and headshots
  • Logo files
  • B-roll footage and hi-res images
  • Leadership team Q&As (if applicable)
  • Annual report (if applicable)
  • Recent news coverage (if applicable)
  • One (1) round of internal BCS revisions.
  • Final Deliverable:
    • One (1) designed PDF for upload to your website with supporting multimedia links
Google Slide Presentation Deck: 15 credits

Your Google Slide Deck Presentation includes:

  • One (1) 45-minute calls with a subject matter expert
  • Written narrative delivered via Google Slide Deck Template
  • Once copy is confirmed, narrative notes are inserted into speaker notes for presenter.
  • Google Slide Deck Template
    • Fifteen to twenty (15-20) static slides (no animation)
    • Three to five (3-5) designed graphics
    • Sourcing of up to five (5) stock images per webinar deck.
  • One (1) round of internal BCS revisions.
  • Three (3) rounds of client revisions: 1) editorial 2) design 3) final approval
  • Final Deliverable:
    • One (1) designed 15-20 slide Google Slide Deck.
eBook/Digital Brochure: 15 credits

An eBook can be an incredible lead generation tool and boost your thought leadership game like no one’s business. Happy to help lock in those captivated consumers!

Your eBook includes:

  • Written copy (two to four (2-4) pages) delivered via Google Docs
  • Three to five (3-5) designed graphics
  • One (1) round of internal BCS revisions to copy and design..
  • Three (3) rounds of client revisions: 1) editorial 2) design 3) final approval
  • Sourcing of up to five (5) stock images per eBook.
  • Final Deliverable:
    • One (1) designed, web-optimized PDF (seven to ten (7-10) pages) with a front and back cover

NOTE: This does NOT include optimization of eBook for publication on an eReader.

Website Audit & Recommendations: 15 credits

We would be happy to provide a website audit for you. This audit will include the following tests, reports, analyses, audits, and recommendations:

  • CONTENT & DESIGN
    • Overall content structure, organization, and optimization
    • URL structure
    • Content Report
    • Authority Score
    • Top Organic Keyword Report
    • Backlink Report
    • Referring Domain Report
    • User Flow & Top Content Review
    • SEO Recommendations
    • Content Recommendations
  • TECHNICAL & SEO
    • Page template usability
    • UI bugs on pages, posts, and events
    • UI form functionality
    • Test for speed, security, overall site health
    • ADA test of main pages
    • Compliance testing of main pages
  • Final Deliverable:
    • One (1) Google Slide Deck outlining all content, design, technical, and SEO audit findings and recommendations.
Three-Part Email Marketing Automation Campaign (Set-up): 20 credits

Triggered email series can be incredibly impactful and make a real impact on your bottom line when done well. We recommend a three part series, details below!

Your triggered email marketing automation campaign includes:

  • One (1) email template.
    • One (1) designed email header.
    • One (1) round of internal BCS revisions.
    • One (1) round of client revisions.
  • Three (3) emails.
    • Copy for one (1) three-part email series delivered via Google Docs.
    • One (1) round of copy revisions.
    • Email built in email marketing platform.
    • Email triggered built to ensure proper functionality.
    • One (1) round of internal BCS revisions.
    • Two (2) rounds of client edits to emails built in email marketing platform.
    • One (1) round of client edits to triggers/functionality.
  • Zapier Connection Set-up
    • Zapier Zaps (additional Zapier platform fees may apply)
  • Final Deliverable:
    • One (1) three-part triggered email marketing automation campaign.

Please note, email list clean up not email list importation are not included in this estimate. Nor are email marketing platform fees and we recommend they be billed directly to your credit card so you have full control over your billing!

Annual PR Plan: 20 credits

This deliverable is a nice compliment to major milestones and key events timelines identified in The Framework Foundation.

Your annual public relations plan includes:

  • Key messaging
  • Editorial calendar of public relations opportunities
  • Key markets and strategies to address said markets
  • One to two (1-2) monthly HARO submissions (as appropriate)
  • One (1) round of internal BCS revisions.
  • Final Deliverable:
    • One (1) 12-month public relations plan delivered via Google Sheets
Single Market Custom Media List Creation: 20 credits

In order to effectively pitch your story, we need to hand-craft a media list tailor made for you. This media list will be tailored for a single specific market and we recommend updating this quarterly as positions rotate so quickly!

Your single market custom media list final deliverable includes: print, online and broadcast media outlets, contact names, email addresses, and phone numbers.

List of 15-20 Influencer Recommendations: 20 credits

Influencers can be incredibly effective, especially for B2C brands. Influencers differ per platform and industry.

Your recommended influencer list includes 15-20 influencer names, handles, contact names, email addresses for a single social platform in up to ten (10) designated market areas (DMAs).

Leadership Team Social Audit & Recommendations: 20 credits

Your leadership team is not only the face of your company, but may also be the catalyst behind business growth, potential partnerships, and so much more. Let’s make sure their social media game is where it needs to be to best support your company!

Your website and social media audit and recommendations include:

  • Review of up to four (4) social media platforms per leadership team member
  • Audit of up to five (5) leadership team members
  • One (1) written audit and recommendations delivered via Google Slides Deck
  • One (1) round of internal BCS revisions.
  • Final Deliverables:
    • One (1) written audit and recommendations delivered via Google Slides Deck
Media & Presentation Training: 20 credits

Now that you’re getting all this attention, let’s make sure we seal the deal with a team that’s ready to get in front of an audience.

Your media and presentation training includes:

  • Media and presentation training for up to five (5) team members
  • One (1) half day workshop working with each team member to ensure presentability
  • One (1) page PDF with high-level reminders and best practices.
  • One (1) round of internal BCS revisions.
  • Final Deliverables:
    • One (1) half day workshop working with each team member to ensure presentability
    • One (1) page PDF with high-level reminders and best practices.
Customer Deep Dive Survey: 20 credits

We believe all things that matter most revolve around people. Guess who you’re selling to? People. So instead of taking generic data that may or may not be 100% relevant to your specific target audience, let’s get data that is specific to your target audience from your target audience.

Each survey will be created in Survey Monkey and if requested, will utilize their Third-Party Audience Tool*.

  • Up to three screener questions
  • Up to 25-28 questions
  • 9 standard demographic questions
  • One (1) round of internal BCS revisions to survey questions.
  • One (1) round of client revisions to survey questions
  • Advise against ranking questions
  • Up to 250 responses

Final Deliverables:

  • Survey Analysis, Executive Summary & Recommendations
  • One (1) Hour Executive Summary Presentation
  • Designed in and delivered via Google Slides

* This tool will include additional third-party fees which will be included in the total cost.

New Brand/Audience Discovery Survey*: 25 credits

* Additional third-party audience fees will apply.

Case Study: 25 credits

Your case study includes:

  • One (1) hour-long call with a SME or client to gather information
  • Written copy (2-4 pages) delivered via Google Docs
    • 3-5 designed graphics
    • Sourcing of up to five (5) stock images per case study.
    • One (1) round of internal BCS revisions.
    • Three (3) rounds of client revisions: 1) editorial 2) design 3) final approval
  • 2-3 written and designed corresponding slides delivered via Google Slides or PowerPoint
    • One (1) round of internal BCS revisions.
    • Three (3) rounds of client revisions: 1) editorial 2) design 3) final approval
  • Final Deliverable:
    • One (1) designed, web-optimized PDF (3-6 pages) with a front and back cover (optional).
    • One (1) set of 2-3 case study Google or PowerPoint Slides

NOTE: This does NOT include optimization of eBook for publication on an eReader.