“Content strategy you must have, my young padawan”

How Do I Drive Traffic to My Website?

Good question. Once you’ve launched your beautiful new site, how do we help people find it? There are a few ways to drive traffic to your website (one is great on-page SEO), but the one we’ll focus on here is creating a custom-made content strategy for your business.

A content strategy requires quite a bit of of research in order to draw insights that can make an impact on your audience, but it’s worth it. Guess what the benefit of having a successful content marketing strategy is? Traffic and money.

According to Aberdeen, “site traffic is 7.8x higher for content marketing leaders compared to followers” and “marketing’s contribution to revenue is more than 6x higher for content marketing leaders than followers.” So while it’s not an overnight win, it pays off in dividends in the long run.

Ok cool, so now what? Now we’re going to roll up our sleeves, dig deep into your data and create a content strategy that you can have your team execute on your time and budget.

Below are the key elements that we include in our content strategy creation process:

Marketplace Overview

First and foremost, we have to understand the market your company or organization resides within.
This portion will include an:

  • Survey Creation, Distribution & Analysis
  • Online Competitor Content Audit
  • Target Audience Persona Creation
  • Brand Pillars (Derived from Keyword Research)

We won’t bore you with details on this right now, but we can tailor the level of research here to meet your needs.

Content Strategy

Again, we will tailor this to your needs and your available budget and resources. We’ll do the heavy lifting here to provide you with actionable campaigns and content ideas to execute.
A few examples of deliverables we’ll provide here might be:

  • High-Level Brand Voice & Tone Guidelines
  • Social Media Campaign Ideas
  • Email Campaign Ideas
  • Video Campaign Ideas
  • Influencer Marketing Campaign (if applicable)
  • Potential Events/Partnerships (if applicable)
  • An Editorial Calendar (with tactical next steps)

So now you’re hooked. We know, content strategy is so sexy and alluring everyone has to have one! Reach out to us and clue us in on your interest and let’s chat! We’d love to create a content strategy for you business!

  • As an organization dedicated to helping women-led tech businesses advance, we took finding the right web design company very serious. Brainchild Studios delivered results that were above and beyond our expectations. Kiley and her team guided our business to the next level. Women Tech Founders gives Brainchild Studios our highest endorsement!

    Terri Brax, Co-Founder & CEO, Women Tech Founders
  • My experience with working with Brainchild Studios was nothing but amazing! Between their knowledge within the digital marketing field and their professionalism, it’s not a hard decision to keep our business with this company. If you have an unrealistic timeline – they somehow work to make it happen. When you need the job or jobs done right, Brainchild Studios is who you should contact. You won’t regret it!

    Veronica Yoeu, Principal, VenYoeu
  • Working with Kiley to build my startup’s website was a fantastic experience. Her attention to detail and drive to output the best deliverables made me confident my site would turn out great…and it did! I’m grateful to have such an easy to follow and inclusive platform to tell our story, all thanks to Kiley and the great work her team at Brainchild does. We will most certainly be working with Brainchild for any and all of our digital marketing needs.

    Paige Peters, CEO, Rapid Radicals Technology
  • Working with Brainchild Studios has been absolutely fantastic! Kiley and Austin are extremely creative and strategic with their designs and are very thoughtful in all of the choices they make through the process. They are extremely responsive and prompt and returned every email and phone call immediately. They made the process fun and honestly, now that it’s done, I miss getting to work with them on a regular basis!

    Lauren Grossman, Director, Across The Table
  • Loved working with Brainchild Studios. They took the time to understand my needs as Doobert is a very specialized system for animal rescue. Very collaborative and fun to work with and I was always energized by the discussions and potential. Definitely will be using Brainchild for future work as it was a very positive experience and awesome product!

    Chris Roy, CEO, Doobert
  • “Kiley and her team took the time to understand what our needs/goals were, and even spent time looking into our industry so she could help create effective marketing materials for us. We had a really short timeline and Kiley delivered everything we needed on or before the deadlines we had discussed. She is very knowledgeable and puts together a well thought-out plan/strategy. I’m looking forward to working with Kiley and Brainchild Studios again and would definitely recommend them!”

    Jessica Cook, Key Account Manager, ImagIT Recovery Services
  • “Kiley had a very tight deadline that she met perfectly. We were incredibly impressed with her professionalism as well as her friendliness in the process. She always listened and then made the best suggestions possible with my desired plan. Our two websites are amazing due to her oversight and management. Her behind-the-scenes programmers were amazing too. I will keep her hired on with any other projects I have coming up.

    Tim Bock, General Manager, Lakefront Roofing & Siding Supply
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