What is influencer marketing and why should I care?
Some people may think influencer marketing is like a shiny new object and a fleeting trend. WRONG.
Influencer marketing is the most recent evolution in connecting with consumers in the digital space. We all know that the best advertising is word of mouth, right? According to Nielsen, 70% of consumers rely on product reviews before making purchases, so yes, we want reviews and recommendations from people we respect and trust!
Well guess what? With access to the internet and virtual zero barrier to entry, almost anyone has the opportunity to become a person of influence in the online space now! That doesn’t mean everyone is influential, but there are a number of people who have become extremely influential.
We call them influencers.
Shocking. We know.