Some people may think influencer marketing is like a shiny new object and is a fleeting trend, however, they would be wrong! Influencer marketing, specifically micro-influencer marketing, can be used very effectively if done strategically. Each influencer and influencer relationship is different and takes time to develop. However, no need for you to worry, because we’ll take care of it for you! We utilize our resources to build relationships with influencers that are strategically relevant to your brand, if we don’t already have existing relationships with influencers of your choice!

Here’s what our process looks like:

  1. Research potential influencers based on identified criteria such as budget, success metrics, objectives, channels, minimum followers, etc.
  2. Begin outreach to influencers prospect list. This process is the same whether we have worked with them in the past or if this is a new relationship as many of these influencers are working with agents. This outreach will include details of the product, goal of the campaign, channels we’d like them to post on, deadline for posting and asks for their rates, along with any other relevant information.
  3. Share influencers for your review.
  4. Attain your approval on which influencers you’d like to pursue.
  5. Activate approved influencers.
  6. Sign a contract with approved influencers (Brainchild Studios and the influencer).
  7. You’ll send the influencers product (if applicable).
  8. Content created by influencers.
  9. Content review for your feedback/approval.
  10. Influencers post content.
  11. Reporting shared after two weeks. We will pull metrics to report back if this is a one-off campaign. Otherwise, metrics will be reported in monthly reporting.

Deliverables can range from:

  • Single video
  • Video series
  • GIFS
  • Photos
  • Posting on single platform or multiple platforms
  • Influencer creating content only for their platforms or also creating content for your platforms.

Did you know:

  • 82% of people who receive a recommendation from a micro-influencer follow the recommendation to purchase –Experticity Study
  • 70% of consumers rely on product reviews before making purchases.  –Nielsen
  • 92% of consumers trust reviews over branded content. – Nielsen
  • Retailers that display online reviews see conversion rates rise by as much as 270%.  – Spiegel Research Center & PowerReviews
  • 45% of offline purchases are influenced by user-generated content (USG).  Bazaarvoice
  • Micro-influencer content is 6.7x more effective than content shared by larger influencers.  – HelloSociety

Let us know if you’d like to chat influencer marketing! We’re more than happy to help out!

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    Terri Brax, Co-Founder & CEO, Women Tech Founders
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