“Two roads diverged in a wood, and I—I took the one that was search engine optimized, and that has made all the difference.”
Robert Frost

Search engine optimization (SEO) is the process of increasing the number of visitors to your website (sans advertising dollars) by making sure your website appears high on search engine results pages (SERPs). That’s a mouthful, we know. But trust us, it’s essential.

It’s important to first understand that SEO all comes down to keywords and “votes of confidence.” Before any optimization happens, keyword research will need to be conducted to understand your business, your industry verticals, your competitors, etc. But don’t worry, we’ll take care of that for you. “Votes of confidence” is a colloquial way to talk about building quality links to your content. More on that below.

Now there are three paths to take when it comes to SEO. Unlike our buddy Robert Frost, we recommend not to take the one less traveled, but instead to take all of them. Live a little. Adventure.

  • On-Page SEO. This basically means that all the pages on your website (“on-page” means on the pages of your website) follow SEO best practices to make sure you appease the search engine algorithm Gods and hopefully they boost your website to the top of SERPs. Again, this will always be incorporated into the websites we build for our clients. But it’s worthwhile to point out its importance.
  • Local SEO. As the search algorithms continue to change, everything is becoming more and more localized. That’s why local SEO is important. Through a few key on-page and off-page optimizations, we can help increase your localized business listing, increasing the chances of you popping up for relevant, nearby searches. Sounds pretty good, hey?
  • Building Quality Content Links. This takes a while to build, but it’s worth it in the end. Link building is responsible for a large percentage of your SEO campaign. As we mentioned above, think of link building as “votes of confidence.” Just like an election, when a person votes for a candidate, they are backing, or vouching for, that person. The same concept applies online. If another website links to your website, that’s an online “vote.” The more “votes,” especially from heavy hitters, the stronger your campaign becomes and the higher your website appears on search results. The stronger your campaign, the more traffic to your website, the more leads generated, the more sales sold and the more cha-ching in your piggy bank. Capisce? Capisce. How do you do this? We recommend creating a strong content marketing strategy. It’s best and more sure-fire way to create true, long-lasting content.

The old saying “you get what you pay for” is very true with SEO. This isn’t a free or cheap service, but you can either make mortgage payments and own your home or continue paying overpriced rent. The choice is yours, but we encourage you to make the investment.

If this jargon gets confusing, we’ve put together this web development cheat sheet for you so you’re more familiar with all the acronyms and technical lingo in digital marketing!

If we’ve tickled your fancy and you’re interested in learning more about SEO, let us know!

  • Working with Kiley to build my startup’s website was a fantastic experience. Her attention to detail and drive to output the best deliverables made me confident my site would turn out great…and it did! I’m grateful to have such an easy to follow and inclusive platform to tell our story, all thanks to Kiley and the great work her team at Brainchild does. We will most certainly be working with Brainchild for any and all of our digital marketing needs.

    Paige Peters, CEO, Rapid Radicals Technology
  • Working with Brainchild Studios has been absolutely fantastic! Kiley and Austin are extremely creative and strategic with their designs and are very thoughtful in all of the choices they make through the process. They are extremely responsive and prompt and returned every email and phone call immediately. They made the process fun and honestly, now that it’s done, I miss getting to work with them on a regular basis!

    Lauren Grossman, Director, Across The Table
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    Chris Roy, CEO, Doobert
  • “Kiley and her team took the time to understand what our needs/goals were, and even spent time looking into our industry so she could help create effective marketing materials for us. We had a really short timeline and Kiley delivered everything we needed on or before the deadlines we had discussed. She is very knowledgeable and puts together a well thought-out plan/strategy. I’m looking forward to working with Kiley and Brainchild Studios again and would definitely recommend them!”

    Jessica Cook, Key Account Manager, ImagIT Recovery Services
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    Scott Stahnke, Designer, nine3nine Creative
  • “Kiley had a very tight deadline that she met perfectly. We were incredibly impressed with her professionalism as well as her friendliness in the process. She always listened and then made the best suggestions possible with my desired plan. Our two websites are amazing due to her oversight and management. Her behind-the-scenes programmers were amazing too. I will keep her hired on with any other projects I have coming up.

    Tim Bock, General Manager, Lakefront Roofing & Siding Supply
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