How do I effectively invest in video content?

Great question! Social platforms are favoring video content within their algorithms and it’s such a powerful storytelling medium. If you’re not investing in video content, you’re missing out, so let’s take care of that FOMO for you right quick.

What better way to tell your story than through using sight and sound? You can evoke true emotion literally in a matter of seconds with the right words, sounds and imagery. Don’t you want your brand to leave a lasting impact on your consumers?

We want that too.

While various platforms require different video formats, sizes, etc. we still maintain that great content can be created at any video length. When we tackle a video strategy and execution game plan, these are the items we want to address:

  • What are your business goals?
  • Who is your target audience?
  • What is your CTA?
  • What is the driving purpose behind this piece of content/series?

We’ve found one of the best ways to get the biggest bang for your buck with social video content is setting up a shoot and interviewing great storytellers. We get great content and can pump out a number of videos with just one well-planned shoot!

We tend to find most of our clients are interested in these types of videos:

  • Interviews/Stories
  • Ask the Expert
  • Recipes
  • Lifestyle
  • How-To / Demonstrational
  • Event Coverage
  • Product Demos

If you’re looking to build your online video library. Let’s chat. We can build out the beginning of a solid YouTube channel, with videos to share across multiple platforms as well as your website and it doesn’t need to cost the price of your left kidney.

We promise.