Millennial Mom Research


In the Winter of 2018, we began proprietary research interviewing and surveying working Millennial Moms. We interviewed working Millennial Moms who had one child under two years old and asked them a series of questions regarding technology and how it affects their lives. We wanted to ensure we were talking to women who were new moms and didn't have previous motherhood experience to fall back on.

In the Spring/Summer of 2019, we surveyed almost 400 working Millennial Moms of different income, marital status, and education levels to validate and dig further into the insights we derived from our interviews.

Throughout this process, we did additional supplemental research to provide additional context to our findings. Our whitepaper research references or influences from dozens of supplemental sources.

We hope you find these enlightening and if you have any questions or would like to learn more about our services, please don't hesitate to reach out to

Social Media Behaviors of Working Millennial Moms

This one is a doozy. Millennials grew up with social media and now that they're becoming moms, they're using these platforms in ways we've never seen before. Grab a latte or a glass of wine and dive into this beast about how working Millennial Moms use social media. Don't miss the opportunities for brands at the end of the download!




Understanding the Online Purchasing Behaviors of Millennial Moms

Yup, we did it. We went there. We asked Millennial Moms about their online and offline purchasing behaviors. You may or may not be surprised with their mobile purchasing habits, the frequency of which they shop at Walmart, their dedication to Amazon Prime, where they look to for reviews, and what influences their purchases the most. Don't miss the opportunities for brands at the end of the download!




Lifestyle & Purchasing Values of Millennial Moms

Millennial Moms, like many of us, want to have a purpose and they expect the same dedication from the brands they invest in. We broke down the lifestyle and purchasing values Millennial Moms hold into six categories for marketers to digest. Don't miss the opportunities for brands at the end of the download!