Millennial Mom Research


Welcome to our proprietary research on Millennial Moms.

Each year we survey over 400 Millennial Moms of different income, marital status, and education levels to derive insights to help you more effectively connect with Millennial Moms. Our eBooks include dozens of supplemental sources and actionable insights. They are your reference guide into the hearts and minds of these women.

We hope you find these enlightening and if you have any questions or would like to learn more about our services, please don't hesitate to reach out to

Millennial Mom 2020 Annual Report

Millennials are a generation like no other. Millennial Moms are collaborative and incredibly active and are looking to connect, not just with one another, but with brands that share their same values. Our annual research took a deeper dive into the perspectives and perceptions of Millennial Moms when it comes to education, healthcare, financial decision making, online purchasing and social media behaviors. Download the Annual Report for insights on how marketers can build valuable relationships with Millennial Moms.

Millennial Mom Perspectives and Preferences on Social Media & Online Purchasing Behaviors

Millennial Moms are leaders in the digital landscape. When they finish reheating their third cup of coffee for the fourth time and have a pressing parenting question or remember they need to restock kid-friendly snacks, where do they turn? Whose opinion matters? Download this eBook for year-over-year trends and insights to learn more about Millennial Moms and their social media preferences and online purchasing behaviors.


Watch our Millennial Mom Social Media & Online Purchasing Behaviors Webinar

Millennial Mom Perspectives and Preferences on Financial Decision Making

Millennials have more financial demands than any previous generation - from retirement to saving for a home to student loan debt to managing day-to-day expenses, this generation has big dreams and seeks ways to see them come to life. When it comes to their household finances, Millennial Moms are financially engaged and agree that personal financial education is important. They find confidence when making safe and informed decisions rather than leaning on traditional market savviness. Download this eBook to learn more about Millennial Mom financial motivations and interests.


Watch our Millennial Mom Financial Decision Making Webinar

Millennial Mom Perspectives and Preferences on Healthcare

Millennials are leading the charge on shifting the healthcare focus from treatment-based approaches to wellness and preventive care. From food choices to exercising to personal care, Millennial Moms value their healthy lifestyle and are mindful of their decisions to keep their families healthy and active. Millennial Moms told us their values when it comes to selecting a doctor and their current views on virtual or telemedicine. Download this helpful resource to discover opportunities to connect and earn the trust of Millennial Moms.

Watch our Millennial Mom Healthcare Webinar

Millennial Mom teaching child

Millennial Mom Perspectives and Preferences on Education

Wow. There's a lot to unpack when it comes to the topic of education and Millennial Moms in 2020. Shifting to virtual learning was drastic for Millennial Moms and it's no surprise they are rising to the occasion to combat challenges. Discover what moms value and their preferences around virtual learning and education. We connect their values and preferences to deliver actionable insights for marketers and brands. Make sure you carve out time in your schedule to make the most of these opportunities.



Watch our Millennial Mom Education Webinar

Social Media Behaviors of Working Millennial Moms

This one is a doozy. Millennials grew up with social media and now that they're becoming moms, they're using these platforms in ways we've never seen before. Grab a latte or a glass of wine and dive into this beast about how working Millennial Moms use social media. Don't miss the opportunities for brands at the end of the download!


Understanding the Online Purchasing Behaviors of Millennial Moms

Yup, we did it. We went there. We asked Millennial Moms about their online and offline purchasing behaviors. You may or may not be surprised with their mobile purchasing habits, the frequency of which they shop at Walmart, their dedication to Amazon Prime, where they look to for reviews, and what influences their purchases the most. Don't miss the opportunities for brands at the end of the download!


Lifestyle & Purchasing Values of Millennial Moms

Millennial Moms, like many of us, want to have a purpose and they expect the same dedication from the brands they invest in. We broke down the lifestyle and purchasing values Millennial Moms hold into six categories for marketers to digest. Don't miss the opportunities for brands at the end of the download!