Tag: content marketing

When you’re weighing the decision to outsource all or part of your marketing, cost savings are possible. Our Outsourced Marketing Survey showed that 1 in 5 respondents reported saving up to $25,000 per year by outsourcing all or part of their marketing. That’s far from chump change; there are many ways outsourcing can save you...

When Myspace launched in 2003, Millennial Moms were solidly in their teenage years and looking to expand their social networks digitally. As social media platform options exploded through the early aughts and into the 2010s, so did the time Millennial Moms spent checking their notifications. In fact, a recent study found that Millennial Moms spend...

Hello friends, family, and industry pals, it’s that time again. It’s time for the Stevie Awards! If this is your first Stevie Awards rodeo, we’ll fill you in quick:   The Stevie Awards are international business awards that recognize the contributions, achievements, and successes of organizations and working people across the globe. Sounds pretty great, huh? ...

We just got back from spending almost a week back in Cleveland, Ohio attending Content Marketing World (2021)! This year was an experience unlike any other due to the hybrid nature of the conference, with about a quarter of the previous year’s attendance in person and another quarter attending virtually, the atmosphere and energy were...

One of the benefits of outsourced marketing is that it’s far from one-size-fits-all; finding a trusted outsourced partner can illuminate the way forward towards the business growth you want, no matter your industry, company size, or budget. It sounds too good to be true, doesn’t it? It’s not, and our research shows it. We surveyed...

One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford an outsourced marketing partner.  We aren’t sure we’re going to get a good ROI by outsourcing....

Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are moms. And with many Millennial Moms occupying leadership roles in their households, you can find...

There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number of moms has plenty of spending power, and it pays to court this audience. In...

When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to start or optimize your return on investment (ROI), sending effective emails is the way to...

We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With new data in tow, we can connect 2021 eCommerce trends with strategic Millennial Mom marketing....

A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in what you use it for: media kits are valuable resources you can keep on hand...

In 2012, Facebook purchased Instagram for the tune of $1 billion. That’s far from chump change, and we now know that Facebook took action for fear that Instagram’s growth would take away from their business. Better to absorb them and benefit from their growth than to compete with them, right? Fast forward nearly 10 years,...