Tag: influencer marketing

Consumers are bombarded by more than 10,000 brand messages in a single day leaving brands scraping and clawing to get the attention of a potential customer. Brands not only have to compete with other brands, but also with constantly evolving algorithms from Facebook and Instagram which favor posts by friends, family, and the cute dog...

Activating an influencer for a influencer marketing campaign has become wildly popular among brands and companies within the social media space. According to the Cambridge Dictionary, an influencer is a “person or group that has the ability to influence the behavior or opinion of others.” With all of that being said, one question still remains:...

The holiday season is upon us and it's coming up fast! If you haven't thought about your digital marketing holiday planning strategy yet, there's no time like the present, but you'd better hop to it quickly! Below are a few quick tips to integrate into your already existing plans or those new plans you're about...