Optimizing Your Homepage for Organic Search The homepage is a company’s virtual front door. If a new visitor doesn't like what they see, their visit may be short. Furthermore, if you don’t optimize for search properly, the visitors may never even find your doorstep. We’ll focus on three important SEO elements that will help optimize...
Tag: Local SEO
A common local SEO question is: Should I create a separate domain for each of my business locations? For example, if I have a Joe’s Sandwiches location on Addison and another on Cermak, should I create the joessandwicesaddison.com and joessandwicescermak.com? NO. Multiple separate websites are a killer for SEO. Multiple domains are bad for customers....
What is Local Business Schema? How Do I Use It? Local business schema is a type of structured data markup code you can add to your business's website to make it easier for search engines to identify what type of organization you are and what you do. This is a helpful way to help optimize your...
What are LSI Keywords? LSI Keywords are "latent semantic indexing" keywords, which really just means that they are keywords commonly paired with or related to other "primary" keywords. Sometimes these are also called "semantic keywords." As Google is placing more and more emphasis around content relevance, LSI keywords are becoming increasing more popular and important. Google is...
Someone recently asked what separates the good from the great in terms of local SEO. The answer is reviews. Reviews are only one of ten local SEO ranking factors. However, it is the one that will push your search rankings over the top. Google seeks to connect users to the best and most reliable answer for their...