Optimizing for Voice Search and Digital Assistants You consider Siri your personal assistant, you order takeout through Google Home and Alexa has become your new BFF. Welcome to the world of digital assistants, aren't they amazing!? But as we begin to navigate this world that makes our lives so much more convenient and hands free,...
Tag: LSI keywords
What are LSI Keywords? LSI Keywords are "latent semantic indexing" keywords, which really just means that they are keywords commonly paired with or related to other "primary" keywords. Sometimes these are also called "semantic keywords." As Google is placing more and more emphasis around content relevance, LSI keywords are becoming increasing more popular and important. Google is...
5 Reasons Content is So Important for Your Website Your company's website is the cornerstone of your marketing strategy. It's your number one place to educate potential customers, provide detailed information about your company and even interact with customers. But your website should be more than a dumping ground for product information and contact details....