Tag: optimize

Do you have a LinkedIn profile and worry you’re not doing it right? Have you noticed you don’t have the same success as other people in your network? It might be because you haven’t optimized your LinkedIn profile yet, and when you do, your chance of being seen goes up significantly. Each part of your...

Have you ever baked a cake? You mix together flour, sugar, oil, and eggs, pour the batter into your cake pans, and wait for them to bake into moist, fluffy goodness. Letting the layers of your cake cool is near agony when you just want to take a big bite of your layer cake. While...

As early as 1999, Seth Godin was talking about the attention economy. In his book Permission Marketing, he notes, “In light of today’s information glut...there’s a vast shortage of attention.”   In 2016, a study found that humans now have a shorter attention span than goldfish--about eight seconds to be exact--thanks to smartphone use. Meanwhile, the...