Before we dive into SEO copywriting, I suppose it would help to give a brief run-down of what the term actually means. Search engine optimization (SEO) is how we increase our "visibility" among internet search engines. Thus, SEO copywriting is the way in which we "write for the internet." SEO copywriting is a skill that can...
Tag: SEO
What are LSI Keywords? LSI Keywords are "latent semantic indexing" keywords, which really just means that they are keywords commonly paired with or related to other "primary" keywords. Sometimes these are also called "semantic keywords." As Google is placing more and more emphasis around content relevance, LSI keywords are becoming increasing more popular and important. Google is...
5 Reasons Content is So Important for Your Website Your company's website is the cornerstone of your marketing strategy. It's your number one place to educate potential customers, provide detailed information about your company and even interact with customers. But your website should be more than a dumping ground for product information and contact details....
Someone recently asked what separates the good from the great in terms of local SEO. The answer is reviews. Reviews are only one of ten local SEO ranking factors. However, it is the one that will push your search rankings over the top. Google seeks to connect users to the best and most reliable answer for their...