“Wait a minute, Doc. Are you telling me you built a microsite out of a DeLorean?”
Marty McFly

To be a microsite or not, that is the question. What is a microsite? It’s like a small, condensed, slimmed down “regular” website. A simple website. A websites with only a few pages of content, we like to call those microsites. Because they’re tiny. Micro even. But they are still wildly effective in certain circumstances.

Generally speaking, a microsite will have the following pages and little else (but there are always exceptions):

  • Home
  • About
  • Product/Services Overview
  • Benefits
  • Contact

These websites are usually best used if your company has a special initiative that may be time sensitive, attracts a different target audience, has a different goal than your main website or is dedicated to a specific product or service. They are very cost-effective ways to create a web presence quickly. Many times these microsites can be established as a foundation for a larger expansion project in the future. Think of it kind of like an accessory for a certain occasion. You may not always wear a tie or your fancy necklace, but when the occasion calls for it, it’s a perfect fit. A microsite is the perfect statement piece.

Here are a few additional benefits for launching a microsite:

If you’d like to know more about them, just ask! We’re happy to discuss our thoughts on microsites and if and how one might make the most sense for your business!

  • As an organization dedicated to helping women-led tech businesses advance, we took finding the right web design company very serious. Brainchild Studios delivered results that were above and beyond our expectations. Kiley and her team guided our business to the next level. Women Tech Founders gives Brainchild Studios our highest endorsement!

    Terri Brax, Co-Founder & CEO, Women Tech Founders
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    Veronica Yoeu, Principal, VenYoeu
  • Working with Kiley to build my startup’s website was a fantastic experience. Her attention to detail and drive to output the best deliverables made me confident my site would turn out great…and it did! I’m grateful to have such an easy to follow and inclusive platform to tell our story, all thanks to Kiley and the great work her team at Brainchild does. We will most certainly be working with Brainchild for any and all of our digital marketing needs.

    Paige Peters, CEO, Rapid Radicals Technology
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    Lauren Grossman, Director, Across The Table
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    Chris Roy, CEO, Doobert
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    Jessica Cook, Key Account Manager, ImagIT Recovery Services
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