“Wait a minute, Doc. Are you telling me you built a microsite out of a DeLorean?”
Marty McFly

To be a microsite or not, that is the question. What is a microsite? It’s like a small, condensed, slimmed down “regular” website. A simple website. A websites with only a few pages of content, we like to call those microsites. Because they’re tiny. Micro even. But they are still wildly effective in certain circumstances.

Generally speaking, a microsite will have the following pages and little else (but there are always exceptions):

  • Home
  • About
  • Product/Services Overview
  • Benefits
  • Contact

These websites are usually best used if your company has a special initiative that may be time sensitive, attracts a different target audience, has a different goal than your main website or is dedicated to a specific product or service. They are very cost-effective ways to create a web presence quickly. Many times these microsites can be established as a foundation for a larger expansion project in the future. Think of it kind of like an accessory for a certain occasion. You may not always wear a tie or your fancy necklace, but when the occasion calls for it, it’s a perfect fit. A microsite is the perfect statement piece.

Here are a few additional benefits for launching a microsite:

If you’d like to know more about them, just ask! We’re happy to discuss our thoughts on microsites and if and how one might make the most sense for your business!

  • As an organization dedicated to helping women-led tech businesses advance, we took finding the right web design company very serious. Brainchild Studios delivered results that were above and beyond our expectations. Kiley and her team guided our business to the next level. Women Tech Founders gives Brainchild Studios our highest endorsement!

    Terri Brax, Co-Founder & CEO, Women Tech Founders
  • My experience with working with Brainchild Studios was nothing but amazing! Between their knowledge within the digital marketing field and their professionalism, it’s not a hard decision to keep our business with this company. If you have an unrealistic timeline – they somehow work to make it happen. When you need the job or jobs done right, Brainchild Studios is who you should contact. You won’t regret it!

    Veronica Yoeu, Principal, VenYoeu
  • Working with Kiley to build my startup’s website was a fantastic experience. Her attention to detail and drive to output the best deliverables made me confident my site would turn out great…and it did! I’m grateful to have such an easy to follow and inclusive platform to tell our story, all thanks to Kiley and the great work her team at Brainchild does. We will most certainly be working with Brainchild for any and all of our digital marketing needs.

    Paige Peters, CEO, Rapid Radicals Technology
  • Working with Brainchild Studios has been absolutely fantastic! Kiley and Austin are extremely creative and strategic with their designs and are very thoughtful in all of the choices they make through the process. They are extremely responsive and prompt and returned every email and phone call immediately. They made the process fun and honestly, now that it’s done, I miss getting to work with them on a regular basis!

    Lauren Grossman, Director, Across The Table
  • Loved working with Brainchild Studios. They took the time to understand my needs as Doobert is a very specialized system for animal rescue. Very collaborative and fun to work with and I was always energized by the discussions and potential. Definitely will be using Brainchild for future work as it was a very positive experience and awesome product!

    Chris Roy, CEO, Doobert
  • “Kiley and her team took the time to understand what our needs/goals were, and even spent time looking into our industry so she could help create effective marketing materials for us. We had a really short timeline and Kiley delivered everything we needed on or before the deadlines we had discussed. She is very knowledgeable and puts together a well thought-out plan/strategy. I’m looking forward to working with Kiley and Brainchild Studios again and would definitely recommend them!”

    Jessica Cook, Key Account Manager, ImagIT Recovery Services
  • “Kiley had a very tight deadline that she met perfectly. We were incredibly impressed with her professionalism as well as her friendliness in the process. She always listened and then made the best suggestions possible with my desired plan. Our two websites are amazing due to her oversight and management. Her behind-the-scenes programmers were amazing too. I will keep her hired on with any other projects I have coming up.

    Tim Bock, General Manager, Lakefront Roofing & Siding Supply
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