What are best practices for building a website for a service-based business?
Answer the questions your consumers are asking. As a service-based business, you’re looking to reduce the barriers between your prospective customer or client by answering all the questions they have that could prevent them from reaching out and converting. Whether that means a whitepaper download, a contact form submission or an email sign-up, you want them to convert so you can continue your conversation with them and move them through your sales pipeline.
We love working with service-based businesses, because that usually means we get to flesh out all kinds of fun and juicy content. It’s a lot of work and, usually, a lot more copy than you might initially guesstimate, but it’s so worth it in the end.
We’ll tell you our secret: build out your content.