What are best practices for building a website for a service-based business?

Answer the questions your consumers are asking. As a service-based business, you’re looking to reduce the barriers between your prospective customer or client by answering all the questions they have that could prevent them from reaching out and converting. Whether that means a whitepaper download, a contact form submission or an email sign-up, you want them to convert so you can continue your conversation with them and move them through your sales pipeline.

We love working with service-based businesses, because that usually means we get to flesh out all kinds of fun and juicy content. It’s a lot of work and, usually, a lot more copy than you might initially guesstimate, but it’s so worth it in the end.

We’ll tell you our secret: build out your content.

This is not the time to get skimpy.
Search engines like well-optimized content that answers questions.

We like to kick off this process with our Brand Control Workshop, which gives us a solid foundation in understanding your business goals, allowing us to we comb through your business, create a recommended website navigation and comprehensive content structure based on your business and your goals and then we build out a crap-ton of content.

The more searchable and optimized content we create for you on your owned domain, the higher likelihood you’ll get found for relevant searches by your prospective consumers.

This also tends to go hand-in-hand with our Digital Content Strategy and blogging, social media and email executions as well.

Now, as you can imagine, this process doesn’t happen overnight. You don’t wake up magically one morning like Jack and the Beanstalk and find you’ve suddenty sprouted millions of pageviews and conversions. But you will find that by setting up your website to have a solid foundation you can build upon and continuing to create awesome, quality content that adds value to your consumers’ lives, you’ll see a growing return on your investment over time. Ya just gotta stick with it. Pinky promise.

We’ve seen this approach increase organic traffic to our clients’ websites up to 65% in the first 30 days when done properly. It just takes time and planning.

So if that sounds like a darn tootin’ good time to you, then let’s do this thang!