Why You Should Narrow Your Target Market to Grow Your Business

by Kiley Peters


Kiley Peters
Owner & CEO

Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing and website creation agency primarily serving brands targeting millennial moms. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is the President of 414digital, Milwaukee’s dedicated digital marketing organization and a member of TEMPO’s Emerging Women Leaders program.

Kiley is a three-time entrepreneur, with over a decade of industry experience. She has worked on digital marketing strategies for over 75 B2B and B2C brands ranging from small local businesses to global companies. She has an extensive background in digital marketing and consumer behavior analysis, customer research, social media, branding, SEO, website and content creation, and content marketing strategy.

She has spoken about women in entrepreneurship and digital content strategy at Women’s Entrepreneurship Week, The Second City, Women Investing in Women at the FUND Conference (Chicago) and Milwaukee Startup Week. Her upcoming speaking engagements include Women Who Lead (Milwaukee) and Craft Marketing (Madison).

Additionally, she has lectured on the topics of digital content marketing strategy and online analytics at University of Illinois at Chicago, Columbia College, Marquette University, University of Wisconsin-Milwaukee and Google. She is an Adjunct Professor at Marquette University teaching Digital Content Strategy. She mentors at BizStarts and Wisconsin Women's Business Initiative Corporation (WWBIC).

She holds dual Bachelor of Arts degrees in Advertising and Broadcast and Electronic Communications from Marquette University and graduated magna cum laude earning her MBA from University of Illinois at Chicago with concentrations in Management Information Systems and Consumer Behavior.

Learn more at KileyPeters.com and follow her on Instagram, Facebook, Twitter, and LinkedIn.