Founder & CEO
Kiley Peters is the Founder and CEO of Brainchild Studios, a boutique audience research, content strategy, and website creation agency primarily serving brands targeting Millennial Moms or business owners. She is the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She is also the Founder of the Brainchild Fund, a charitable initiative to support women and girls in business and entrepreneurship. She is dedicated to elevating and retaining the talent of Milwaukee’s entrepreneurial community and empowering women across the country to live the lives they dream for themselves.
In 2019, Kiley was named one of BizStarts’ Inspirational Entrepreneurs. Also in 2019, Brainchild Studios was acknowledged as one of Wisconsin Inno’s 50 on Fire, won four international Stevie Awards, one of which was for Business Services Company of the Year (for a Company with 10 or less employees) and the year prior, won the Wisconsin Marketplace Governor's Rising Star Award for a Women-Owned Business.
Kiley is a serial entrepreneur, with over a decade of industry experience. She has worked on business, branding, and digital marketing strategies for over 100 B2B and B2C brands ranging from small local businesses to global companies. While she has an extensive background in digital marketing, her primary areas of expertise include strategic business consultation, digital content strategy, and consumer research and analysis.
Kiley has presented dozens of times on the topics of small business and digital marketing strategy, content marketing, and online analytics at Content Marketing World (Cleveland), Content Marketing Conference (Boston), Women Investing in Women FUND Conference (Chicago), Women’s Entrepreneurship Week, Startup Milwaukee Week, University of Illinois at Chicago, Columbia College, Marquette University, University of Wisconsin-Milwaukee, The Second City and Google.
She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago. She is also a mentor at BizStarts and Wisconsin Women's Business Initiative Corporation (WWBIC).