At Brainchild Studios®, we believe that it’s important to root content, strategy and business decisions in data because you don’t know what you don’t know, right!?
So that’s what we do.
BRAND CONTROL WORKSHOP
When we work with our clients, we recommend starting with our Brand Control Workshop, a four-hour in-person workshop to identify the following for our clients:
Main Business Pillars
Core Service/Product Offerings
We have witnessed a number of clients in the past try to jump straight into content execution without first establishing these core foundational elements and it makes it difficult for anyone to really succeed.
But ain’t no thing, jelly bean. We got you. 😉
In a perfect world, once we get through our Brand Control Workshop, we’d dive into Qualitative Customer Research. We’ve done our homework to create a customer research package that is accessible for smaller companies so we can get our hands dirty and gain qualitative insights for our clients that don’t have to cost $50k or more.
Our Qualitative Customer Research package starts at $7,500 and in this exercise we:
Develop a hypothesis
Identify a targeted audience segment to discover insights about our hypothesis
Create and distribute a screener questionnaire to collect potential interviewees
Schedule 5-7 individual interviews with those who have expressed interest in participating and meet our audience segment criteria
Analyze interviews and derive insights
Deliver an Executive Summary outlining what we did, what we found and our recommendations for actionable next steps.
Finally, we take the learnings from the Brand Control Workshop and our Qualitative Customer Research and funnel them into our Digital Content Strategy.
We begin each Content Strategy with the creation, distribution and analyzation of survey data to your existing and/or prospective consumers so we can derive actual data points specific to your business, not just generalizations about your industry.
Once we have that on lock, our Content Strategy includes:
Audience Persona Creation
Content Pillar Identification
Multi-Platform Campaign Recommendations
12-Month Content Editorial Calendar
Our goal is to create a one-time deliverable that we share with you and provides you and your team a solid starting point to begin execution on your own if you’d like. However, most of our clients come back to us and ask if we can execute all or a portion of the Content Strategy we derive, to which our response is “Yes, please!”
If any of this sounds like something that might float your boat, please reach out and let’s chat to see if we might be a good fit for your brand! We revel in the nerdiness of understanding consumer behavior and how to assist in conversions for our clients so if that’s what you’re looking for, we might be your team!