How do I know if my digital marketing efforts are working?
Isn’t that the billion dollar question? The cool thing about digital marketing is that almost everything is trackable. So unlike most traditional media efforts, we can track our success and attribution across multiple platforms because we’re nerdy like that.
Google Analytics is our jam.
Digital cross platform measurement is our jelly.
Also, as a public service announcement, and because we do our best to act in the best interests of our clients, we’re compelled to say: if you don’t have Google Analytics set up on your website, stop everything and do that right now.
Literally, right now. It’s free. Go ahead, we’ll wait.
Ok, now that you’re back and we prevented your website from getting lost in the depths of the unknown, let’s keep our nerdy streak going.