How do I know if my digital marketing efforts are working?

Isn’t that the billion-dollar question? The cool thing about digital marketing is that almost everything is trackable. So unlike most traditional media efforts, we can track our success and attribution across multiple platforms because we’re nerdy like that.

Google Analytics is our jam.
Digital cross-platform measurement is our jelly.

Also, as a public service announcement, and because we do our best to act in the best interests of our clients, we’re compelled to say: if you don’t have Google Analytics set up on your website, stop everything and do that right now.

Literally, right now. It’s free. Go ahead, we’ll wait.

Ok, now that you’re back and we prevented your website from getting lost in the depths of the unknown, let’s keep our nerdy streak going.

We offer two basic digital analytics packages that cover of the needs of most of our clients.

  1. Monthly Executive Summaries & Quarterly Analysis for Content Execution. We offer monthly analytics and reporting for our clients for whom we execute content strategies and paid digital campaigns. These packages also include quarterly analysis. This includes a monthly call to discuss any questions or insights as well.
  2. Monthly Executive Summaries & Quarterly Analysis for Website Launch. We also offer monthly reporting and quarterly analysis specifically for websites we’ve built. This includes a monthly report sent directly to you with a few call-outs we feel are worth your attention as well as quarterly calls to discuss insights and recommendations from our quarterly analysis.

We’re always looking for ways to improve and we hope you are too! By having these monthly and quarterly check-ins, it provides us all an opportunity to figure out how to better serve you and meet your business goals through further optimizing your content and onlines assets.

If you wanna talk nerdy to us, we are SO game.