How should I manage social media for my business?

Isn’t that the million dollar question? As the majority of the adult population is on social media numerous times a day and millennial moms’ expectations of brands is higher than ever, managing social isn’t just as simple as posting a cute cat GIF here and there.

But damn, those are funny.

For real though, social media is a beast. New platforms pop up all the time. Algorithms and capabilities change almost daily. It can be a full-time job just keeping up with the Joneses and all the updates, let alone creating content that soars on these platforms!

Ai yai yai!

Many nonprofits and small and medium-sized businesses don't have the bandwidth to properly manage these platforms and rationalize the time it takes away from them running their business or organization.

That’s ok -- it’s not your job -- or at least it doesn’t need to be!

Your job is to run your business or organization as effectively and profitably as possible, which is exactly why delegation is the name of the game and our team of savvy content creators and social media masters are ready to step up so you don’t have to!


When it comes to social media, we’re big believers in the motto of if you “don’t have something to say, don’t say anything at all.” However, let’s create something to say and then say it in a meaningful way so the energy and resources put into your content creation and, perhaps promotion, is more likely to accomplish your business goals.

Quality over quantity, friends.

Social media is both an art and a science. We can play the algorithm game all day long, but we need to balance that game with a refined knowledge of your target audience and their online behavior to truly be effective.

Social media also doesn’t operate in a silo. Without creating original content and purpose, your social content just becomes fluffy and ain’t nobody got time for fluff these days. So let’s work together to integrate social media into your overall digital content strategy in a way that works for you, your brand and your business goals.

Generally speaking, our social media programs can include the management of Facebook, Instagram, Pinterest and sometimes Twitter, LinkedIn and YouTube.

Here’s a high-level overview of how we approach our social content:

  • Create a social media strategy (likely inherited from your Digital Content Strategy)
  • Confirm each profile is properly set up
  • Craft your audience segmentation
  • Create a monthly content calendar
  • Share content calendar for your review and integrate feedback/requests
  • Schedule content
  • Share timely industry content, news and updates
  • Implement community management on a regular basis
  • Implement paid strategies when appropriate
  • Share monthly reporting and quarterly insights

Knowing that the majority of adults are mildly addicted to social media in some fashion and it’s a great driver of traffic and can have a serious impact on conversions. Let’s chat and see how we can make all of those things happen for your brand!