How do I drive traffic to my website?
Good question. Now there are a number of ways to do this, but we highly recommend instead of just diving in and starting to post on social media and sending out email newsletters because your neighbor told you to, you take a hot step back and strongly consider investing in a digital content strategy first.
At the end of the day, time is our most valuable resource and when you start sailing out into the ocean without a map and hope to run into Hawaii (because that’s kind of what it’s like to execute digital content without a strategy), you’re wasting your time and you’ll be ill-prepared.
And you might get eaten by Jaws.
So there’s that.