How do I drive traffic to my website?

Good question. Now there are a number of ways to do this, but we highly recommend instead of just diving in and starting to post on social media and sending out email newsletters because your neighbor told you to, you take a hot step back and strongly consider investing in a digital content strategy first.

At the end of the day, time is our most valuable resource and when you start sailing out into the ocean without a map and hope to run into Hawaii (because that’s kind of what it’s like to execute digital content without a strategy), you’re wasting your time and you’ll be ill-prepared.

And you might get eaten by Jaws.
So there’s that.


Why should I invest in brand positioning and content strategy?

Well, aside from getting eaten by Jaws of the digital marketing world, “site traffic is 7.8x higher for content marketing leaders compared to followers (19.5% compared to 2.5%)” and “marketing’s contribution to revenue is more than 6x higher for content marketing leaders than followers” according to Aberdeen.

6x more revenue. Um, yes please!

Now stop jabbering and let's talk about Brand Positioning and Content Strategy!

"This was our best business investment this year!”

Maggie Joos
Owner, The Real Good Life


The Framework


Creation, Analysis of 20-25 question survey to your existing audience.

Survey Executive Summary

Business Goal Identification

Brand Identity Map

Marketplace Research

Competitor Research

High-Level Content Audit (Client + 2-3 Key Competitors)

High-Level Brand Voice & Tone

Target Audience Persona Creation

Content Categories

Original & Supporting Content Campaigns

Audience Journey & CTAs

12-Month Master Editorial Calendar

We recommend revisiting your content strategy on an annual basis. Here we'll do a review of everything we originally created, redistribute your survey, update as needed, and create an editorial calendar for the next 12 months. This annual investment is $4,795.

Check out what we've done for our clients who have invested in content marketing. This actually works. It's pretty sweet.