As early as 1999, Seth Godin was talking about the attention economy. In his book Permission Marketing, he notes, “In light of today’s information glut...there’s a vast shortage of attention.” In 2016, a study found that humans now have a shorter attention span than goldfish--about eight seconds to be exact--thanks to smartphone use. Meanwhile, the...
Tag: analytics
A Beginner's Guide to Google Analytics Knowing your consumer has been a pillar of any and all business since the beginning of time. Luckily, we have tools like Google Analytics that allow us to do a bit of learning. The landscape of Google Analytics is constantly changing. As a result of this constant state of...