Tag: content creation

Part of putting together a solid social media strategy is creating enough great content to communicate and connect with your followers and that curates future followers. A good way to engage with followers is to include community based content. Businesses big and small know its not easy finding quality content. That's why we have created...

As early as 1999, Seth Godin was talking about the attention economy. In his book Permission Marketing, he notes, “In light of today’s information glut...there’s a vast shortage of attention.”   In 2016, a study found that humans now have a shorter attention span than goldfish--about eight seconds to be exact--thanks to smartphone use. Meanwhile, the...