Tag: conversion optimization

Have you ever baked a cake? You mix together flour, sugar, oil, and eggs, pour the batter into your cake pans, and wait for them to bake into moist, fluffy goodness. Letting the layers of your cake cool is near agony when you just want to take a big bite of your layer cake. While...

10 Ways to Optimize Lead Generation Forms We all want people to do more of what we want them to do when it comes to our websites, right? In our world, that's called conversion optimization. You're optimizing for conversions and a "conversion" can be whatever makes the most sense for your business. In this case, let's...