One of the benefits of outsourced marketing is that it’s far from one-size-fits-all; finding a trusted outsourced partner can illuminate the way forward towards the business growth you want, no matter your industry, company size, or budget. It sounds too good to be true, doesn’t it? It’s not, and our research shows it. We surveyed...
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One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford an outsourced marketing partner. We aren’t sure we’re going to get a good ROI by outsourcing....
A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in what you use it for: media kits are valuable resources you can keep on hand...
In 2012, Facebook purchased Instagram for the tune of $1 billion. That’s far from chump change, and we now know that Facebook took action for fear that Instagram’s growth would take away from their business. Better to absorb them and benefit from their growth than to compete with them, right? Fast forward nearly 10 years,...
2018 Digital Marketing Trends Happy New Year! Another year means new digital marketing trends coming in at lightning speed. Last year, it was all about influencer marketing and the massive expansion of social media. 2018 is the year of video, artificial intelligence and augmented reality. This industry never sleeps and is constantly changing. These are just...