Tag: Google

What is the Difference Between NoFollow and NoIndex? Digital marketers spend a lot of time and energy perfecting each page of content on a website. Each page has a purpose, with well-researched and strategically worded content that has a target user in mind. Content is generated to bring in leads and build authority to web...

What is Local Business Schema? How Do I Use It? Local business schema is a type of structured data markup code you can add to your business's website to make it easier for search engines to identify what type of organization you are and what you do. This is a helpful way to help optimize your...

A Beginner's Guide to Google Analytics Knowing your consumer has been a pillar of any and all business since the beginning of time. Luckily, we have tools like Google Analytics that allow us to do a bit of learning. The landscape of Google Analytics is constantly changing. As a result of this constant state of...

What are LSI Keywords? LSI Keywords are "latent semantic indexing" keywords, which really just means that they are keywords commonly paired with or related to other "primary" keywords. Sometimes these are also called "semantic keywords." As Google is placing more and more emphasis around content relevance, LSI keywords are becoming increasing more popular and important. Google is...