Tag: millennial moms

When Myspace launched in 2003, Millennial Moms were solidly in their teenage years and looking to expand their social networks digitally. As social media platform options exploded through the early aughts and into the 2010s, so did the time Millennial Moms spent checking their notifications. In fact, a recent study found that Millennial Moms spend...

Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are moms. And with many Millennial Moms occupying leadership roles in their households, you can find...

There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number of moms has plenty of spending power, and it pays to court this audience. In...

When it comes to marketing, your company has plenty of options for making the right connections with the right people. Sometimes, it may seem like there are too many content options, and if you’re looking for a great place to start or optimize your return on investment (ROI), sending effective emails is the way to...

We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With new data in tow, we can connect 2021 eCommerce trends with strategic Millennial Mom marketing....

Did you know that every 24 hours, Millennial Moms give birth to 9,000 babies here in the U.S.? That's a pretty staggering statistic when you think about the number of onesies, wipes, and hugs given to these new little ones each day. According to Millennial Moms: 202 Facts Marketers Need to Know by Maria T....

For many kids, the "summer slump" has lasting impacts. Summer slump (or slide) refers to students losing significant knowledge in reading and math over the summer break, which tends to have a snowball effect each year. If families and educators encourage kids to stay engaged in learning throughout the summer, students may not only maintain...

Earlier this year, families across the country were finalizing spring break plans and thankful for a change in their daily routine. Even if our travel plans were within our city limits, we were looking forward to hitting pause, welcoming a slower pace, and taking a break from schoolwork to rest. Fast-forward a few months and...