As early as 1999, Seth Godin was talking about the attention economy. In his book Permission Marketing, he notes, “In light of today’s information glut...there’s a vast shortage of attention.” In 2016, a study found that humans now have a shorter attention span than goldfish--about eight seconds to be exact--thanks to smartphone use. Meanwhile, the...
Tag: semantic keywords
Optimizing for Voice Search and Digital Assistants You consider Siri your personal assistant, you order takeout through Google Home and Alexa has become your new BFF. Welcome to the world of digital assistants, aren't they amazing!? But as we begin to navigate this world that makes our lives so much more convenient and hands free,...
What are LSI Keywords? LSI Keywords are "latent semantic indexing" keywords, which really just means that they are keywords commonly paired with or related to other "primary" keywords. Sometimes these are also called "semantic keywords." As Google is placing more and more emphasis around content relevance, LSI keywords are becoming increasing more popular and important. Google is...