When we originally wrote this article, we called out the benefits of a solid content marketing strategy and how a foundation of SEO drives engagement. At this point, most people have some familiarity with SEO, but knowing current best practices is crucial for executing solid YouTube content. The methods evolved, so let’s grow with them....
Tag: SEO
Well, there she goes, growing up before our very eyes. My baby turns three in September and I can't believe how the time flies. We've accomplished quite a bit as a company in this third year of business so let's take a peek at what we've been up to. How we grew in our third...
Why is it important to optimize photos for SEO? According to Forbes, "It has long been considered an essential part of on-page optimization, especially if images are a central part of your content strategy." If you optimize images for SEO, you will increase your chances for ranking for relevant search terms through image search results,...
All businesses have one thing in common: words. Words convey, convince and convert. Words can determine whether your business flourishes or flounders, so here are 10 copywriting tips for websites, no matter what type of business you run. #1 Write with Precision Research shows that websites have seven seconds to grab your attention. Seven seconds!...
Optimizing for Voice Search and Digital Assistants You consider Siri your personal assistant, you order takeout through Google Home and Alexa has become your new BFF. Welcome to the world of digital assistants, aren't they amazing!? But as we begin to navigate this world that makes our lives so much more convenient and hands free,...
Optimizing Your Homepage for Organic Search The homepage is a company’s virtual front door. If a new visitor doesn't like what they see, their visit may be short. Furthermore, if you don’t optimize for search properly, the visitors may never even find your doorstep. We’ll focus on three important SEO elements that will help optimize...
A common local SEO question is: Should I create a separate domain for each of my business locations? For example, if I have a Joe’s Sandwiches location on Addison and another on Cermak, should I create the joessandwicesaddison.com and joessandwicescermak.com? NO. Multiple separate websites are a killer for SEO. Multiple domains are bad for customers....
Questions You Should Ask Your Web Design Agency Building a website can be scary, a little overwhelming and a bit of an investment. At least if you want your website to work for you, it should be an investment of both time and money. That being said, entering into a relationship with you web design...
What is the Difference Between NoFollow and NoIndex? Digital marketers spend a lot of time and energy perfecting each page of content on a website. Each page has a purpose, with well-researched and strategically worded content that has a target user in mind. Content is generated to bring in leads and build authority to web...