Tag: social media

What if there was a way to outshine your competitors, and you didn’t have to do it yourself? What if the upfront cost was worth it in terms of brand building, conversions, brand loyalty, and thought leadership? It’s not only possible; it’s a viable option for your business today. Audience research is THE best way...

How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk...

“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You...

If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in...

If you want the secret to building a successful business, you must turn to psychology. Psychology is the study of the mind, how it works, and how its ebbs and flows impact our behavior. Without that understanding, you’re more likely to hit walls, struggle with your people, and ultimately risk losses—monetary and otherwise. Likewise, if...

The global outsourcing network was worth $92.5 billion as of 2021. And while the outsourcing industry is growing, those who consider outsourcing don’t want to sacrifice efficiency and want to keep costs down. Fortunately, Deloitte’s Global Outsourcing Survey in 2021 found 88% of respondents reduced costs and 78% standardized and increased process efficiency through investing...

It doesn’t matter how small your business, what industry you’re in, or even how many members you have on your internal marketing team; outsourcing all or part of your marketing can save you time and money. We’re talking thousands of hours and thousands of dollars. With money back in the bank and time freed up...

The numbers game is over, especially if you’re trying to connect with Millennial Moms. Gone are the days of pumping out multiple blogs, 47 social media posts, and email blasts every day. The evolution of content to a more value-driven model is good news; marketers and the companies they serve can refocus on creating value,...

When you’re weighing the decision to outsource all or part of your marketing, cost savings are possible. Our Outsourced Marketing Survey showed that 1 in 5 respondents reported saving up to $25,000 per year by outsourcing all or part of their marketing. That’s far from chump change; there are many ways outsourcing can save you...

When Myspace launched in 2003, Millennial Moms were solidly in their teenage years and looking to expand their social networks digitally. As social media platform options exploded through the early aughts and into the 2010s, so did the time Millennial Moms spent checking their notifications. In fact, a recent study found that Millennial Moms spend...

Do you have a LinkedIn profile and worry you’re not doing it right? Have you noticed you don’t have the same success as other people in your network? It might be because you haven’t optimized your LinkedIn profile yet, and when you do, your chance of being seen goes up significantly. Each part of your...

IGTV launched about three years ago, and at the time, it was a source of mystery and intrigue, a possible counterpoint to Youtube, and a viable strategy to build your brand. In our first blog about IGTV, we talked through the first two points, and now that IGTV is here to stay, we’re adding our...