Tag: target audience

Consumers are bombarded by more than 10,000 brand messages in a single day leaving brands scraping and clawing to get the attention of a potential customer. Brands not only have to compete with other brands, but also with constantly evolving algorithms from Facebook and Instagram which favor posts by friends, family, and the cute dog...

A Beginner's Guide to Google Analytics Knowing your consumer has been a pillar of any and all business since the beginning of time. Luckily, we have tools like Google Analytics that allow us to do a bit of learning. The landscape of Google Analytics is constantly changing. As a result of this constant state of...