Tag: video

When we originally wrote this article, we called out the benefits of a solid content marketing strategy and how a foundation of SEO drives engagement. At this point, most people have some familiarity with SEO, but knowing current best practices is crucial for executing solid YouTube content. The methods evolved, so let’s grow with them....

IGTV launched about three years ago, and at the time, it was a source of mystery and intrigue, a possible counterpoint to Youtube, and a viable strategy to build your brand. In our first blog about IGTV, we talked through the first two points, and now that IGTV is here to stay, we’re adding our...

How to Optimize YouTube Video Content One of the beautiful things about people becoming more aware of how important a solid content marketing strategy is to their brand is their increased awareness of SEO. As any current multimedia content strategist will tell you, video has become a cornerstone of many content marketing strategies. However, one...

2018 Digital Marketing Trends Happy New Year! Another year means new digital marketing trends coming in at lightning speed. Last year, it was all about influencer marketing and the massive expansion of social media. 2018 is the year of video, artificial intelligence and augmented reality. This industry never sleeps and is constantly changing. These are just...