4 Ways Outsourcing Improves Your In-House Communication

Kiley Peters

Audience Research,
Content Marketing

The global outsourcing network was worth $92.5 billion as of 2021. And while the outsourcing industry is growing, those who consider outsourcing don’t want to sacrifice efficiency and want to keep costs down. Fortunately, Deloitte’s Global Outsourcing Survey in 2021 found 88% of respondents reduced costs and 78% standardized and increased process efficiency through investing in outsourced business models. And our proprietary outsourced marketing research found that 1 in 5 companies that have outsourced their marketing saved up to $25,000 per year. 

But below the surface of the juicy, tangible benefits are the equally essential gifts that keep giving. And those gifts can have longer-lasting impacts than the more immediate time and cost savings. In this case, we’re talking about how outsourcing improves your in-house communication.


1. Access to Technology Improves Workflow Communication

Technology is here to stay. It’s not a matter of if; it’s when, how, and what. But technology can be expensive, time-consuming to learn, and requires ongoing maintenance and education. And that’s not even touching on the sheer amount of workplace technologies out there that promise improved workflow. So if you’re busy running your business, who has time to vet the ideal combination of workplace technologies? 

Outsourced partners do. As a strategic resource, they can bring vetted technologies to the table, either making recommendations or granting access to their top picks while you work together. And since they’ve spent many hours communicating with other clients and refining the outsourcing process, they know a thing or two about how to streamline communication. It’s the foundation of what they do and they leverage technology to do it.  

You’re working with both the outsourced partner and their tech assets.

What you stand to gain is relational osmosis. Your outsourced partner will share their process with you, bringing you into the fold and improving your communication through tried and true structure. Here’s how:

  • Regularly scheduled virtual meetings and touchpoints to keep you on track and up to speed
  • Efficient information distribution through vetted communication and task management platforms 
  • Access to tech assets that make digital work more accessible, more connected, and more efficient

Outsourced partners can bridge the gap between people and technology, leveling up your communication.


2. Eliminate Back and Forths With Your Team


When you hire an outsourced partner, your focus shifts from process to results. From details to strategy. You shift from workflow to quality assurance. And the back and forths that would impede your progress previously—gone. Picture this: 

You’re working on a new product launch in-house, complete with fresh branding and content strategy for a parallel content marketing campaign to support the launch. You spend countless hours going back and forth in meetings to decide the best way to position the product. There are missing pieces, like what works best in your market, what your audience wants, and even how to brand the product in a way that resonates. 

You also have to resource the best people for the job, not to mention spending hundreds of hours and thousands of dollars to plan, execute, and launch your initiatives. There are thousands of communications happening during this time—emails, meeting notes, verbal exchanges. And when you launch, it’s not the quality you envisioned, and your product takes off with a sputter before falling back to earth. 

Disappointing, right? Now, picture this instead:

You hire an outsourced partner to help with your product launch. They come to you with expertise, presenting clearly outlined strategies and tactics. They get your market, and they’re pros at audience connection; they know what people want. You get to select which approach makes the most sense for your company and build on their ideas, contributing your own. Their people handle the planning, executing, and launch. Your communication is to hash out the big ideas, receive updates, and provide notes for adjustments so that the launch is what you dreamed of. Your product launch yields results. 

With an outsourced partner at your side, you eliminate communication layers, freeing up time and energy to focus on ensuring your marketing matches your mission.


3. Hire Experts to Transform Your Conversations

Your in-house team may be excellent. At the same time, growth and development take time and cost money—and you need a different solution to meet your marketing goals. When you hire an outsourced partner, you get to transform your conversations. 

Outsourced partners are experts. They’ve lived and breathed their industry for years, decades. With that expertise comes a solutions-orientation; they’ve seen what works and what doesn’t, refining an intuitive sense that yields results. Before, your internal conversations may have focused on logistics, process, pain points, and playing from behind. Once you’ve worked with an outsourced partner, here’s how your in-house communication can change: 

  • Experts can demonstrate results. When you start seeing results, your post-mortem conversations transition to building off of your successes, motivating your team.
  • An expert can pose questions and reflect your big ideas, facilitating clarity. That clarity trickles down to your team.
  • With an expert offloading the grunt work, your in-house communication can shift to more feedback and appreciation.
  • Experts talk about innovation, inspiration, and engagement. It starts with your high-level conversations and becomes contagious with your in-house team.
  • Experts share their knowledge. Shared understanding brings new directions for your team, banding everybody together around common goals.

Let’s talk about that more.


4. Unite Your Team Around One Common Goal

Outsourced partners alleviate the communication burden on your in-house team. With all that time back, your people can unite to meet business goals, connect with your audience, and ultimately, achieve your mission. When you outsource, you offload the nitty-gritty details so your in-house team can have long-overdue vision conversations. 

Instead of details, direction. 

Instead of process, progress. 

Instead of the tasks of today, the future of the company. 

Streamlined workflow keeps your communication on what’s important. Your people and your business. While outsourcing costs money, losing money on fractured, unnecessary communication is a far greater cost. Not to mention the cost of drowning in details, unable to center your workplace communication on your best ideas.


Start Improving Your In-House Communication Today

Plain and simple, outsourcing is here to stay. With the rise of remote work, the ongoing COVID-19 pandemic, and the increasing ability of technology to connect us across geographical boundaries, you don’t have to keep all of your operations in-house or on-site. 

The good—no great—news is that outsourcing isn’t something to be afraid of, like how music from the ’90s is now considered oldies. It’s a business decision that comes with a whole boatload of benefits. If you want to learn more about outsourcing, especially *ahem* outsourced marketing, email us at info@brainchildstudios.com. We’re here to help. 



Founder & CEO

Kiley Peters is the Founder and CEO of Brainchild Studios, a boutique audience research, content strategy, and website creation agency primarily serving brands targeting Millennial Moms or business owners. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. She also launched the Brainchild Fund, a nonprofit initiative to support women and girls in business and entrepreneurship Follow her on Instagram.

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