When you’re weighing the decision to outsource all or part of your marketing, cost savings are possible. Our Outsourced Marketing Survey showed that 1 in 5 respondents reported saving up to $25,000 per year by outsourcing all or part of their marketing. That’s far from chump change; there are many ways outsourcing can save you...
Tag: audience research
One of the benefits of outsourced marketing is that it’s far from one-size-fits-all; finding a trusted outsourced partner can illuminate the way forward towards the business growth you want, no matter your industry, company size, or budget. It sounds too good to be true, doesn’t it? It’s not, and our research shows it. We surveyed...
One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford an outsourced marketing partner. We aren’t sure we’re going to get a good ROI by outsourcing....
Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are moms. And with many Millennial Moms occupying leadership roles in their households, you can find...
There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number of moms has plenty of spending power, and it pays to court this audience. In...
We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With new data in tow, we can connect 2021 eCommerce trends with strategic Millennial Mom marketing....
If you don’t understand what your customers want and how they want it, it will be challenging for your business to achieve its goals. And the best way to get the insights you need to successfully connect and form relationships with your customers is to understand their motivations, fears, pain points, desires, and struggles. When...
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you...