Month: April 2021

If you want to make mom feel appreciated like none other this year, look no further than our digest of locally-sourced gift ideas and promotions. Support Milwaukee small businesses this Mother's Day while you show her why you're her favorite. P.S. When we say "mom" this includes all the sheroes in your life!   Mother's...

When we originally wrote this article, we called out the benefits of a solid content marketing strategy and how a foundation of SEO drives engagement. At this point, most people have some familiarity with SEO, but knowing current best practices is crucial for executing solid YouTube content. The methods evolved, so let’s grow with them....

LinkedIn is here to stay, and here’s a fun fact: it’s one of the oldest social media networks still around in 2021. Started in 2003, it predates Facebook. That’s some staying power! You don’t want to sleep on this resource when you’re running a business, as it can help you increase visibility in your industry,...

Do you have a LinkedIn profile and worry you’re not doing it right? Have you noticed you don’t have the same success as other people in your network? It might be because you haven’t optimized your LinkedIn profile yet, and when you do, your chance of being seen goes up significantly. Each part of your...

Have you ever baked a cake? You mix together flour, sugar, oil, and eggs, pour the batter into your cake pans, and wait for them to bake into moist, fluffy goodness. Letting the layers of your cake cool is near agony when you just want to take a big bite of your layer cake. While...

If you don’t understand what your customers want and how they want it, it will be challenging for your business to achieve its goals. And the best way to get the insights you need to successfully connect and form relationships with your customers is to understand their motivations, fears, pain points, desires, and struggles. When...

When we talk to clients about website development and creation, we understand it can feel daunting, confusing, and downright hard to wrap your head around. If you’ve never been behind the scenes of website development, you may have a hard time understanding how everything comes together to form the end product—your shiny new website. We...

IGTV launched about three years ago, and at the time, it was a source of mystery and intrigue, a possible counterpoint to Youtube, and a viable strategy to build your brand. In our first blog about IGTV, we talked through the first two points, and now that IGTV is here to stay, we’re adding our...

Your website is the gateway to a relationship with your company. It’s the hub, the nucleus, and it’s a digital space that can help you grow your business and increase conversions. The purpose of a website is to provide valuable information to its visitors and create a favorable impression of your company. And fortunately, it’s...

For every $1 you spend on email marketing, you get a $42 return on investment (ROI), and that’s more than any other form of marketing out there. That’s huge! And having a robust and growing email list gives you direct access to an interested audience. With all that potential, you want to make sure you’re...

A blog is a lucrative piece of content that can build rapport with your audience, generate new leads, and grow your business. But you have to know how to write a good blog for these results to be possible. And a good blog isn’t just a well-written one; successful blogs incorporate strategic planning, effective writing,...