The numbers game is over, especially if you’re trying to connect with Millennial Moms. Gone are the days of pumping out multiple blogs, 47 social media posts, and email blasts every day. The evolution of content to a more value-driven model is good news; marketers and the companies they serve can refocus on creating value,...
Tag: small business
We just got back from spending almost a week back in Cleveland, Ohio attending Content Marketing World (2021)! This year was an experience unlike any other due to the hybrid nature of the conference, with about a quarter of the previous year’s attendance in person and another quarter attending virtually, the atmosphere and energy were...
One of the benefits of outsourced marketing is that it’s far from one-size-fits-all; finding a trusted outsourced partner can illuminate the way forward towards the business growth you want, no matter your industry, company size, or budget. It sounds too good to be true, doesn’t it? It’s not, and our research shows it. We surveyed...
One of the biggest barriers to outsourced marketing is cost. Yes, you have to pay your outsourced marketing partner, and expertise comes at a price. We’ve heard it before: We don’t have a big enough marketing budget to afford an outsourced marketing partner. We aren’t sure we’re going to get a good ROI by outsourcing....
Welcome to the world of Millennial Moms. It’s expansive, diverse, and has spending power. Like $47,000 per millennial per year. To put this in context, 72 million millennials live in the United States, and about 55% of millennial women are moms. And with many Millennial Moms occupying leadership roles in their households, you can find...
There are more than 72 million millennials in the US, and roughly half of them are women. Over half—55 percent—of these millennial women have given birth, placing the number of Millennial Moms in the 10s of millions. This impressive number of moms has plenty of spending power, and it pays to court this audience. In...
It's true. We made it. We made it to five years, and I can't say I'm surprised, because I know how hard we've worked, but simultaneously, I'm somewhat at a loss for words. So that'll make the rest of this post a little tricky, but here goes nothing: More than anything, I'm really humbled. And...
We’ve conducted Millennial Mom Research for the last few years to bring you timely insights into this influential demographic’s values, behaviors, and preferences. One of the categories we’re building is a catalog of year-over-year data for online purchasing behavior. With new data in tow, we can connect 2021 eCommerce trends with strategic Millennial Mom marketing....
For the dads in your life, who consistently want nothing (yea right), Milwaukee small businesses have you covered! As small businesses are opening back up, there's no better time to show your love, not only for Dad this Father's Day but for local small businesses in Milwaukee. We've compiled a list of locally sourced gift...