A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in what you use it for: media kits are valuable resources you can keep on hand...
Tag: small business
In 2012, Facebook purchased Instagram for the tune of $1 billion. That’s far from chump change, and we now know that Facebook took action for fear that Instagram’s growth would take away from their business. Better to absorb them and benefit from their growth than to compete with them, right? Fast forward nearly 10 years,...
If you want to make mom feel appreciated like none other this year, look no further than our digest of locally-sourced gift ideas and promotions. Support Milwaukee small businesses this Mother's Day while you show her why you're her favorite. P.S. When we say "mom" this includes all the sheroes in your life! Mother's...
LinkedIn is here to stay, and here’s a fun fact: it’s one of the oldest social media networks still around in 2021. Started in 2003, it predates Facebook. That’s some staying power! You don’t want to sleep on this resource when you’re running a business, as it can help you increase visibility in your industry,...
Have you ever baked a cake? You mix together flour, sugar, oil, and eggs, pour the batter into your cake pans, and wait for them to bake into moist, fluffy goodness. Letting the layers of your cake cool is near agony when you just want to take a big bite of your layer cake. While...
If you don’t understand what your customers want and how they want it, it will be challenging for your business to achieve its goals. And the best way to get the insights you need to successfully connect and form relationships with your customers is to understand their motivations, fears, pain points, desires, and struggles. When...
When we talk to clients about website development and creation, we understand it can feel daunting, confusing, and downright hard to wrap your head around. If you’ve never been behind the scenes of website development, you may have a hard time understanding how everything comes together to form the end product—your shiny new website. We...
Your website is the gateway to a relationship with your company. It’s the hub, the nucleus, and it’s a digital space that can help you grow your business and increase conversions. The purpose of a website is to provide valuable information to its visitors and create a favorable impression of your company. And fortunately, it’s...
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you...
When a client comes to us with a marketing request, our first priority is to identify: Why? Maybe sales are down. Why? They'd like a rebrand. Why? They want a new website. Why? We're like a relentless toddler learning about a seemingly inane object for the first time -- but a really professional toddler with...