When we originally wrote this article, we called out the benefits of a solid content marketing strategy and how a foundation of SEO drives engagement. At this point, most people have some familiarity with SEO, but knowing current best practices is crucial for executing solid YouTube content. The methods evolved, so let’s grow with them....
Tag: content marketing
LinkedIn is here to stay, and here’s a fun fact: it’s one of the oldest social media networks still around in 2021. Started in 2003, it predates Facebook. That’s some staying power! You don’t want to sleep on this resource when you’re running a business, as it can help you increase visibility in your industry,...
Have you ever baked a cake? You mix together flour, sugar, oil, and eggs, pour the batter into your cake pans, and wait for them to bake into moist, fluffy goodness. Letting the layers of your cake cool is near agony when you just want to take a big bite of your layer cake. While...
If you don’t understand what your customers want and how they want it, it will be challenging for your business to achieve its goals. And the best way to get the insights you need to successfully connect and form relationships with your customers is to understand their motivations, fears, pain points, desires, and struggles. When...
Your website is the gateway to a relationship with your company. It’s the hub, the nucleus, and it’s a digital space that can help you grow your business and increase conversions. The purpose of a website is to provide valuable information to its visitors and create a favorable impression of your company. And fortunately, it’s...
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you...
When a client comes to us with a marketing request, our first priority is to identify: Why? Maybe sales are down. Why? They'd like a rebrand. Why? They want a new website. Why? We're like a relentless toddler learning about a seemingly inane object for the first time -- but a really professional toddler with...
October is National Women’s Small Business Month and a great time to celebrate those women-owned businesses everywhere! This year marks 32 years since the passage of The Women’s Business Ownership Act of 1988 ending discrimination in lending and eliminating state laws requiring a woman to have a male cosigner for business loans. Women business owners...
Every nonprofit organization knows the end of the year is a critical time to appeal to members, supporters, benefactors, and the like for contributions, to show appreciation, and to build enthusiasm for the future. As BCS’s grant-writing partner, Amanda Garry Aliperta, Founder and Principal of Momentum Nonprofit Strategies, LLC puts it: “The end of the...