For every $1 you spend on email marketing, you get a $42 return on investment (ROI), and that’s more than any other form of marketing out there. That’s huge! And having a robust and growing email list gives you direct access to an interested audience. With all that potential, you want to make sure you’re...
Tag: social media
Category: Content Marketing | Comments Off on Blogging Best Practices for Better Content Strategy
Posted by Kiley Peters | April 23, 2021 | Tags: content marketing, blogging, content strategy, social media, small business, blogging for business, business strategy, blog
A blog is a lucrative piece of content that can build rapport with your audience, generate new leads, and grow your business. But you have to know how to write a good blog for these results to be possible. And a good blog isn’t just a well-written one; successful blogs incorporate strategic planning, effective writing,...
Category: Audience Research, Content Marketing, Millennial Moms, News | Write Comment
Posted by Kiley Peters | May 14, 2020 | Tags: content marketing, brand, social media, digital marketing, COVID-19, millennial moms, covid, email marketing
Earlier this year, families across the country were finalizing spring break plans and thankful for a change in their daily routine. Even if our travel plans were within our city limits, we were looking forward to hitting pause, welcoming a slower pace, and taking a break from schoolwork to rest. Fast-forward a few months and...
Category: Content Marketing, SEO, Digital Marketing | Write Comment
Posted by Kiley Peters | July 11, 2018 | Tags: SEO, social media, Facebook, Instagram, Mike Irvine, ppc, search, social advertising, WordStream, yelp
I'm known to have a lot of feelings and feel all the feels and all that good and gooey stuff. And it's totally true. I 100% own that. However, aside from all the ooey-gooey feels, one thing I do have strong feelings about in this digital age is the relationship between SEO and social media....
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Posted by Brainchild Studios | July 2, 2018 | Tags: social media, Instagram, camera, photoshoot
You don’t have to be a trained professional to create quality lifestyle photographs for your social media accounts or online properties. Setting up your own photo shoot can give you the customizable freedom to add your own personality, while saving big bucks! If you don't have professional experience, a photoshoot may seem a little overwhelming,...
Category: Content Marketing, Small Business, Digital Marketing | Write Comment
Posted by Melissa Hoppe | June 26, 2018 | Tags: content strategy, social media, Milwaukee, social media content, community, content creation, local events, Wisconsin
Part of putting together a solid social media strategy is creating enough great content to communicate and connect with your followers and that curates future followers. A good way to engage with followers is to include community based content. Businesses big and small know its not easy finding quality content. That's why we have created...
Category: Content Marketing, Digital Marketing | Write Comment
Posted by Melissa Hoppe | February 1, 2018 | Tags: social media, authentic, cameras, photography, relevant, social media tips
5 Tips to Creating Authentic Social Media Content It doesn’t matter if you post every day. It matters what you post. The “secret” is out--nobody cares about invaluable clutter on their social media feed. Content strategy is turning to quality over quantity, and it’s important that businesses realize that social media content should have an...
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Posted by Kiley Peters | January 15, 2018 | Tags: social media, Facebook, small business, algorithm update, brand profiles, newsfeed, social media for brands
Tips For Businesses to Battle Facebook's Newsfeed Algorithm Change Last Thursday, Facebook announced that they will be making big changes to their newsfeed algorithm. This will mostly impact brands and brand pages. As marketers and businesses, this always provides a bit of a shake up. How do we get our content seen? How will our...
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Posted by Brainchild Studios | November 10, 2017 | Tags: social media, influencer marketing, influencers, integrated marketing, subject matter experts
Activating an influencer for a influencer marketing campaign has become wildly popular among brands and companies within the social media space. According to the Cambridge Dictionary, an influencer is a “person or group that has the ability to influence the behavior or opinion of others.” With all of that being said, one question still remains:...
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Posted by Brainchild Studios | October 11, 2017 | Tags: social media, digital marketing, small business, holiday marketing, holiday planning, small business social media, social media for the holidays
The holiday season is the most wonderful time of the year. It’s a time for relaxing with friends & family, hosting dinner parties and giving back to the community. Even though this is true — it’s also a time for small businesses to reconnect with their fans — and there’s no better way to do...
Category: Small Business, Digital Marketing | Write Comment
Posted by Kiley Peters | October 5, 2017 | Tags: Local SEO, social media, digital marketing, A/B testing, digital marketing holiday planning, editorial calendar, graphic design, holiday marketing, holiday planning, influencer marketing, planning
The holiday season is upon us and it's coming up fast! If you haven't thought about your digital marketing holiday planning strategy yet, there's no time like the present, but you'd better hop to it quickly! Below are a few quick tips to integrate into your already existing plans or those new plans you're about...
Category: Content Marketing, Digital Marketing | Write Comment
Posted by Brainchild Studios | October 3, 2017 | Tags: content marketing, LSI keywords, blogging, content strategy, marketing, social media, digital marketing, blogging for business
Blogging for Business: 10 Reasons Why Your Business Needs a Blog Website? Check. Social Media Accounts? Check. Blog? Ummm… If you have a business website then odds are you already have a blog that was added during the initial website build, but do you even use your blog? If you think blogs are a thing...